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SYDNEY, 22nd July 2015: IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.

SYDNEY, June 22nd 2015: IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as Director of Research. She joins Daad Soufi, who was appointed earlier this year as Director of Regulatory Affairs.

Looking back on the Digital NewFronts

AdNews, May 27: As the dust settles following the IAB Digital Content NewFronts, which took place earlier this month in NY and the industry contemplates the response from media buyers and advertisers alike, there is one thing that comes through loud and clear: there is a distinct blurring of the lines between linear television and digital.

B&T: Online Ads hit $1.15 Billion for March Says IAB

B&T : May 25, 2015 - The latest IAB/PwC Online Advertising Expenditure Report (OAER) has reported that mobile advertising reached $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 per cent year on year to reach $77 million.

Online advertising hits $1.15 billion for March quarter according to IAB Australia
Increases share of total advertising market to 36 percent for 2014

SYDNEY, May 25th 2015: The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.


Shark diving in the desert wins IAB Creative Showcase  for Leo Burnett

SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear VR. Second place was taken by WiTH Collective for the "World's Best Fielder" World Cup cricket game created for Fairfax Media, while third went to SOAP Creative for its "Goal Getter" campaign for ING Direct.

AdNews: IAB's NYC NewFronts - the era of choice

AdNews, May 4: NewFronts, which is now in its fourth year, is well on its way in New York. It's a spin on the traditional TV upfronts, where digital companies from AOL to Yahoo share their insights across the eight day event.

Mobile advertising moves mainstream with Programmatic and mobile video dramatically increasing

SYDNEY, 21 March 2015: Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns. The 3rd Annual IAB Mobile Landscape Study found marketers are expanding their use of mobile from banner style and social mobile advertising, to use a broader range of formats such including mobile video, native and in-app advertising.

B&T: The IAB Wants Your Opinion On The Future Of Mobile Advertising

B&T, April 6: The Interactive Advertising Bureau (IAB) has launched its annual Mobile Landscape Study into all things mobile and advertising and wants your opinion whether you or your clients are big consumers of mobile or not.

AdNews: AdNews and IAB launch training partnership

Constantly updating your skills is the only way to keep up and stay ahead. That's why AdNews is pleased to announce a partnership with IAB Australia to launch The AdNews Digital Skills Series.


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