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Mobile advertising moves mainstream with Programmatic and mobile video dramatically increasing

SYDNEY, 21 March 2015: Mobile advertising in Australia is finally hitting the mainstream, with research released today by Hoop Research and IAB Australia showing that marketers are increasingly turning to the medium for brand awareness and consumer engagement campaigns. The 3rd Annual IAB Mobile Landscape Study found marketers are expanding their use of mobile from banner style and social mobile advertising, to use a broader range of formats such including mobile video, native and in-app advertising.

B&T: The IAB Wants Your Opinion On The Future Of Mobile Advertising

B&T, April 6: The Interactive Advertising Bureau (IAB) has launched its annual Mobile Landscape Study into all things mobile and advertising and wants your opinion whether you or your clients are big consumers of mobile or not.

AdNews: AdNews and IAB launch training partnership

Constantly updating your skills is the only way to keep up and stay ahead. That's why AdNews is pleased to announce a partnership with IAB Australia to launch The AdNews Digital Skills Series.

 

Mobile and video advertising continue to surge according to IAB Online Advertising Expenditure Report

SYDNEY, 26th February 2015: Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.

Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place with its extremely creepy mobile interaction for the game "The Evil Within".

Digital marketing predictions 2015 – Part 3: Finding the right skillset

There's no doubt about it: As digital marketing continues its ascendancy, the skillset required within marketing teams to handle digital platforms is changing drastically.

mUmBRELLA: IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out

mUmBRELLA, Feb. 11, 2015: The CEO of the Interactive Advertising Bureau (IAB) has said the organisation will target ad fraud in 2015, but insists the problem is not as big as is being portrayed by the media.

The Australian: IAB extends hand to ad tech players

FEBRUARY 10, 2015: Internet media industry body the Interactive Advertising Bureau has moved to bring the burgeoning world of advertising technology companies within the traditional online advertising umbrella with the formation of an Ad Tech Advisory Council to address key issues in the sector.

IAB launches Ad Tech Advisory Council and outlines priorities for 2015

SYDNEY, Feb. 10 2015: IAB Australia has announced the formation of its Ad Tech Advisory Council, which will take full advantage of the IAB's scale, competencies and member base to identify and address critical issues in advertising technology innovation. Launch members include Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential, Integral Ad Science, Radium One and Spotxchange.

Digital marketing predictions – Part 2: Getting the strategy right

Industry associations and digital agencies weigh in on what digital marketing strategy must emphasis this year.

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