Whybin\TBWA\TEQUILA and FMCG entries dominate 2012 IAB Awards Finalists List

25 June 2012:  Whybin\TBWA\TEQUILA has dominated the finalist list for the 2012 IAB Australia Awards which was announced today, snaring seven finalist spots across the 14 categories.  LeoBurnett Sydney secured five finalists spots; while MediaCom Australia and Ikon Communications each secured four finalist nominations.  A further 19 agencies were named by IAB Australia as contenders in the Awards which reward the most innovative and effective online advertising and marketing campaigns run in Australia over the last twelve months.

FMCG has dominated the Awards finalist list, with over a third of the finalists hailing from the category.   Tourism has also shown strong growth, as has Government and Not for Profit organisations. 

Paul Fisher, CEO of IAB Australia commented: “Once again the judges have commented that the standard of entries was very high, making the competition for the awards intense. All entrants are to be congratulated and in particular these finalists who now vie for the much coveted winners trophies and the ultimate accolade of Best in Show. 

“The creativity, strategic thinking, implementation and effectiveness of these campaigns are essentially driving the continued spectacular growth in the online advertising industry, and I look forward to handing the winners trophies out on what is the industry’s gala event,” said Fisher.

The winners will be announced at a ceremony in Sydney on Thursday 19th July 2012 at Sydney Town Hall. Tickets are expected to sell out as in previous years and are now available for purchase from the Awards website – http://www.iabawards2012.com.au.

The entry judged as Best in Show Award will gain entry into the IAB’s U.S. MIXX Awards in October 2012. 

Branded Content category winner 303 Group, went on to win a Bronze in the Public Service Not for Profit category at the 2011 MIXX Awards for its campaign Enjoy The Ride for Office of Road Safety Western Australia (http://www.enjoytheride.wa.gov.au/)

News Australia Sales has been announced as the Major sponsor and Best in Show sponsor for the 2012 IAB Australia Awards. Other sponsors include AdapTV, Google, Fairfax Media, MediaMotive, Ad2One, Mi9, Facebook, BBC.com ,Telstra Advertising Network, realestate.com, eBay, Gruden and TressCox. 

IAB Australia Awards 2012 Finalists (listed by entry number)

Category: Brand Awareness and Positioning
• Leo Burnett Sydney - Australian Bureau of Statistics : Spotlight
• PHD Australia -Air New Zealand : Kiwi Sceptics 
• The Monkeys - Sydney Opera House : The Ship Song Project
• George Patterson Y&R Melbourne - Australian Football League & Ladder : Game Signatures

Category: Direct Response and Lead Generation
• Leo Burnett Melbourne - 7-Eleven Slurpee : BYO Cup Day
• 303Lowe – IKEA : Rent
• Naked Communications - Art Series Hotels : Steal Banksy
• George Patterson Y&R Sydney - St Vincent de Paul Society : Signed Finds

Category: Product Launch
• Soap Creative, Mindshare & Ensemble – Unilever : Cornetto Enigma
• The Monkeys – Intel : Intel Ultrabook Temptations
• Whybin\TBWA\TEQUILA\ - Nissan :  370z - Zen to Z

Category: Brand Loyalty and Retention
• Leo Burnett Melbourne - 7-Eleven Slurpee : BYO Cup Day
• Maxus Melbourne - Hungry Jack’s : Hungry Jack’s - Footy Tips
• BCM Partnership - Sunny Queen Farms : Sunny's Gonski
• Whybin\TBWA\TEQUILA\ - Mars Petcare : The Pedigree Adoption Drive

Category: Brand Destination Site
• Publicis Mojo  Melbourne - Tourism Victoria : Play Melbourne
• Whybin\TBWA\TEQUILA\ - Nissan : 370z - Zen to Z
• Leo Burnett Sydney - Australian Bureau of Statistics : Spotlight

Category: Cross-Platform Integration
• Whybin\TBWA\TEQUILA\ - Mars Petcare : The Pedigree Adoption Drive
• ZenithOptimedia & Holler Sydney – Heineken : Kick For Your Country
• Publicis Mojo  Melbourne - Tourism Victoria : Play Melbourne
• Ikon Communications, Channel Nine & Ipow-Wow - Vodafone Australia : Vodafone Viewers’ Verdict

Category: Branded Content
• MediaCom Australia & The Monkeys – Parmalat : Ice Break
• The Monkeys - Sydney Opera House : The Ship Song Project
• George Patterson Y&R Melbourne - Defence Force Recruiting / Royal Australian Airforce :  Impossible Airfield
• Leo Burnett Sydney - Australian Bureau of Statistics : Spotlight

Category: Search Marketing (Paid Search)
• UM Australia & Reprise - ING Direct : Beating the Big Four
• MediaCom Australia – Specsavers : Using search to drive in-store footfall traffic for Specsavers
• FirstClick Consulting – amaysim : Taking a piece of the pie

Category: Search Marketing (Organic Search)
• dgm – UNICEF : East Africa Crisis
• First - Teds Cameras : Brand Term Targeting: 'Quick wins with low hanging fruit'
• MediaCom Australia – Specsavers : Using search to drive in-store footfall traffic for Specsavers
• MediaCom Australia - P&G Braun : Shaving organic search growth off the competition
• FirstClick Consulting - CMC Markets : Mission Migration

Category:  Social Media Marketing
• Ikon Communications, Ogilvy, Wunderman & Naked - Coca-Cola Coca-Cola : “Share A COKE”
• Naked Communications - Art Series Hotels : Steal Banksy
• George Patterson Y&R Sydney - St Vincent de Paul Society : Signed Finds
• Whybin\TBWA\TEQUILA\ - Mars Petcare : Dog-A-Like

Category: Rich Media and Digital Video
• Leo Burnett Sydney - Australian Bureau of Statistics : Spotlight
• Soap Creative – Unilever : Lipton Stay Cool
• George Patterson Y&R Melbourne - Defence Force Recruiting / Royal Australian Air Force : Air Force Aviation

Category:  Mobile Platform or App
• Ikon Communications, Channel Nine & Ipow-Wow - Vodafone Australia : Vodafone Viewers’ Verdict
• Ikon Communications, Webling, Ogilvy & Naked - Coca-Cola FANTA : Playzone
• Nomad, Chook Digital & Deepend – Moshcam : Moshcam iPhone and iPad application
• Whybin\TBWA\TEQUILA\ - Mars Petcare :  Dog-A-Like

Category: Tablet Marketing
• Nomad & Deepend - NSW National Parks and Wildlife :  Wilderquest - Animal Discovery
• Nomad, Chook Digital & Deepend – Moshcam : Moshcam iPhone and iPad application
• The White Agency - Lexus Australia : Lexus Dealer App

Category: Not-for-Profit / Public Service
• Leo Burnett Sydney - Australian Bureau of Statistics : Spotlight
• George Patterson Y&R Sydney - St Vincent de Paul Society : Signed Finds
• Whybin\TBWA\TEQUILA\ - Mars Petcare : The Pedigree Adoption Drive


/Ends


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA.  It has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: www.iabaustralia.com.au 

For more editorial information please contact:
Pru Quinlan or Corinne Cowlishaw
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au 
E: corinne@einsteinz.com.au

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