IAB Australia appoints first Director of Regulatory Affairs

Sydney, 18th June 2012: IAB Australia has appointed one of the industry’s most experienced and respected media and technology lawyers and policy advisors, announcing today that Samantha Yorke has joined the organisation in the newly created role of Director of Regulatory Affairs.   

Her appointment, which is effective immediately, will see her developing strategies for, and representing the views of IAB members on, regulatory issues affecting the online advertising industry such as self regulation, consumer privacy including online behavioural advertising, advertising standards and media convergence.

Yorke joins IAB from Yahoo! where she was most recently Legal Director Asia Pacific.  She has also worked as Corporate Attorney with Microsoft based in London and working across Europe.  She brings expertise in online consumer public policy issues including privacy, safety, security; user generated content management, and IP protection.

Paul Fisher, CEO of IAB Australia commented: “Sam brings with her an exceptional depth of experience and expertise in the digital regulatory and policy environment and her appointment marks a very significant evolution for IAB Australia. 

“Having worked with her last year in establishing the Australian Digital Advertising Alliance (ADAA)  I am confident we have appointed a true advocate for the digital industry and look forward to working closely with her as we develop and communicate strong positions on a range of regulatory issues,” said Fisher.

Yorke joins IAB Australia at a time of significant growth and change for the industry and the Association. IAB now has more than 130 members including some of the industry’s largest advertisers, agencies and publishers and an expanded Board including Google and SBS.  It recently appointed an Events Education and Training Manager, and announced that Paul Fisher had extended his contract with IAB for a further two years. PWC Online Advertising Expenditure research due to be released in mid August is expected to reveal the industry is on course to reach $3bn in advertising this year, and is on track to exceed TV advertising in 2013 and print advertising in 2014.


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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA.  It has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: www.iabaustralia.com.au

For more information please contact:
Pru Quinlan or Corinne Cowlishaw
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au / Corinne@einsteinz.com.au

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