IAB Australia and Nielsen announce “Making Online Measurement Make Sense” Roadshow

First Nielsen Online Ratings data released

19th October 2011 - IAB Australia and Nielsen, together with the MFA, today announced details of its Making Online Measurement Make Sense (MOMMS) road show which will tour Sydney, Melbourne, Brisbane, Adelaide and Perth during November. Targeting marketers, executives and managers, the road show, which will be free to attend, will present all the essential information about the new online audience measurement system. The announcement comes following confirmation that the first Nielsen Online Ratings data of record was successfully released today.

Separately, Nielsen is now rolling out hands-on technical training for its agency, advertiser and publisher clients across Australia.  These sessions will introduce clients to the new User Interface and how to extract data from the system.

Topics in the road show will include the context for why a new measurement methodology is required, top line details on Nielsen’s new hybrid methodology known as Nielsen Online Ratings, along with a high level guide to the new measurement terminology and insights from the MFA on what it will mean for marketers, advertisers and agencies alike.

The seminars will bemoderated by Paul Fisher, CEO of IAB Australia and speakers will include Matt Bruce, Managing Director of Nielsen Audience Measurement, APMEA ; a representative of the Media Federation of Australia Digital Sub-Committee; and a panel which will include a representative from the IAB Australia Measurement Council.

According to Paul Fisher, the decision to take MOMMS on tour was driven by the desire to ensure the entire online industry and marketing community had the chance to fully understand the new online audience measurement system.

“This is the most significant change in online audience measurement in the Australian industry in over 15 years and it’s important that all stakeholders, irrespective of where they play in the industry, understand why we did what we did, what’s new, how it works, how it changes online advertising, and what’s next.

“I strongly urge publishers, networks, technology providers, agencies and particularly marketers to take advantage of these free information sessions and the opportunity to ask questions of the people who have led this initiative,” said Mr Fisher.

Matt Bruce commented: “With our robust audience ratings tool and comparative measurement to other main media, Nielsen Online Ratings addresses the critical need for a comprehensive planning solution for agencies, advertisers and publishers. We look forward to presenting the new hybrid measurement service to attendees of our IAB / Nielsen seminars during November.”

While places at the MOMMS seminars are free of charge, registration is essential as places are limited by venue constrictions.  More details can be found at http://www.iabaustralia.com.au/index.php?/events/item/making_online_measurement_make_sense_roadshow2


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

IAB Australia’s board includes representatives of Fairfax Media, News Digital Media, REA Group, Network Ten, Yahoo!7, APN News & Media, ninemsn, Carsales.com, Telstra, TressCox Lawyers and AIMIA.  It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au

About Nielsen 
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

For more information please contact:
Pru Quinlan or Corinne Cowlishaw
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
E: corinne@einsteinz.com.au

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