IAB Australia signals intention to expand operations

24 May 2011: Following continued market growth in the online advertising sector and thriving operations, IAB Australia is looking to expand its team and is now recruiting two additional staff members.  The new roles include Marketing and Events Coordinator and Programmes and Research Coordinator.

IAB Australia has had an explosive year with ground breaking work being produced in the online audience measurement and online behavioural advertising spaces. It has also issued a new Universal Advertising Package (UAP) and new video advertising standard guidelines and best practices for Australia.

“IAB Australia’s work continues to grow at a rapid rate as the online advertising industry breaks spending records”, said Paul Fisher, IAB Australia CEO. “The past 12 months have been crucial for IAB and its operations teams as we work towards standardisation and best practice in the industry. We are looking to add two dynamic people to our team in these exciting roles by 1st July, 2011”. 

The new Marketing and Events Coordinator will assist in growing the IAB membership community, coordinate the bi-monthly Creative Showcase competition and assist the organisation of IAB events such as the annual IAB Awards. 

Programmes and Research Coordinator role needs an assertive applicant to assist in the coordination of projects, Manage programmes of work content for the IAB Australia and liaise with the other 27 global IABs to exchange information relevant and useful to members both in Australia and globally.

For more information visit http://www.iabaustralia.com.au/index.php?/resources/careers/


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Incorporated in July 2010 by nine founding members  - Fairfax Digital, Fox Interactive Media, News Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: www.iabaustralia.com.au 

For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au 
E: ashleigh@einsteinz.com.au



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