Adconion Media Group President re-elected on IAB Australia Board

1 April 2011: Adconion Media Group APAC President Alex Littlejohn has been re-elected by the IAB members to represent them on the IAB Australia Board of Directors for one year, ending 31st March 2012.
Mr Littlejohn joins current Board members AIMIA, Fairfax Digital, Fox Interactive Media, Network Ten Digital, News Digital Media, ninemsn,, Sensis Mediasmart, Tresscox and Yahoo!7. 
Paul Fisher, CEO of IAB Australia commented: “We are delighted to have Alex join us for a second year and welcome his participation in our programs to continue to help drive online advertising in Australia. IAB Australia has an ambitious agenda ahead in the next 12 months and with an expanding membership, it is more important than ever that members’ interests are represented at the highest level.”
Alex has spent the last twelve years in senior management positions in Digital Media across Europe, the United Kingdom and Australia. As the President APAC for the Adconion Media Group (AMG), Alex oversees the structure, strategy and operation of AMG’s four distinct business divisions comprising Adconion Direct, Joost, Red Lever and Adconion Platform Services.  Established by Alex in July 2007 the Adconion Media Group is active in Sydney and Melbourne employing 80 full time staff and is recognized as one of Australia’s fastest growing and most innovative digital businesses.
The appointment is effective immediately and Mr Littlejohn will attend his first Board meeting in April.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: 

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T: (02) 8905 0995

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