2011 IAB Australia Awards call for entries

28 March, 2011: Entries are now open for the 2011 IAB Australia Awards with media and creative agencies and marketers Australia wide invited to submit entries to the awards that celebrate the best Australian interactive advertising campaigns.  Submissions are being accepted online at www.iabawards2011.com.au and entries close on Thursday 5th May 2011. 

Twelve categories are offered in 2011, including two new Search Marketing categories.  Categories open for entry this year are Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Cross-Platform Integration, Brand Destination site, Branded Content, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service, Search Marketing – Paid Search and Search Marketing – Organic Search.

All winners will be eligible for the Best of Show award, which will be announced on the night along with the winner of the Creative Showcase ‘Grand Prix’. The winners of both Best of Show and Creative Showcase Grand Prix will each also secure entry into the MIXX Awards in New York, along with flights for two to attend the prestigious event.  

Finalists will be announced in June and the winners will be honoured on Thursday 28 July 2011 at an award ceremony at CarriageWorks.  

IAB Australia award winners continue to have strong success at the MIXX Awards each year. Last year’s Best of Show winner ZenithOptimedia was awarded a silver MIXX award in the Branded Content category for its work on the Lion Nathan ‘6 Beers of Separation’ campaign while the 2010 Creative Showcase winner Visual Jazz won MIXX bronze in the Interactive Video/Online Commercial for the Jay Jay’s “Dance Off 3D” campaign.

The major sponsor for the IAB Australia 2011 Awards is REA Media, with other category and party sponsors including News Digital Media, Adconion, MediaMotive, AD2ONE, Red Lever, Facebook, Google, Multi Channel Network, SBS, ninemsn and BBC Worldwide.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising
in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB
Australia’s principal objective is to increase the share of advertising and marketing dollars that
interactive media captures in the marketplace.

Incorporated in July 2010 by nine founding members - Fairfax Digital, Fox Interactive Media, News
Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart - together with the
Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:

• To develop, coordinate and promote industry standards and guidelines that make interactive
advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies,
marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members

For further information about IAB Australia please visit: http://www.iabaustralia.com.au

For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
E: ashleigh@einsteinz.com.au



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