14 April, 2010: Agencies and marketers only have three weeks left to enter the 2010 IAB Australia Awards, with submissions closing Wednesday 5th May 2010. Entries for all award categories are being accepted online at www.iabawards.com.au.
Entrants are encouraged to submit their work as soon as possible to avoid disappointment, bearing in mind the ANZAC Day public holiday reduces the number of days left to enter.
Eleven categories are offered this year, including two new additions – Not-for-Profit / Public Service and Branded Content. The entry judged as Best of Show will gain entry into the MIXX Awards in New York, with the winner also winning flights for two to attend the prestigious event.
The full list of 2010 categories include Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Search Marketing, Cross-Platform Integration, Brand Destination site, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service and Branded Content. The winner of the Creative Showcase ‘Grand Prix’ will also be announced at the IAB Awards.
Finalists will be announced mid June and the winners will be honoured on Thursday 22 July 2010 at an award ceremony at the Hordern Pavilion.
Tickets for the award ceremony will be going on sale late April and can be purchased from the IAB awards website www.iabawards.com.au.
/ENDS
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
Officially launched in October 2005 by Australia’s six major online publishers – News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart – together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
