Imagination the key to success for 2010 IAB Australia Awards

Sydney, 11 March 2010: Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of ‘Unlock your imagination’. The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at and close on 5 May 2010 - . 

Eleven categories are offered this year, including two new additions - Not-for-Profit / Public Service and Branded Content. The entry judged as Best of Show will gain entry into the MIXX Awards in New York, with the winner also winning flights for two to attend the prestigious event. The winner of the Creative Showcase ‘Grand Prix’ will also be announced at the IAB Awards.  

Finalists will be announced mid June and the winners will be honoured on Thursday 22 July 2010 at an award ceremony at the Hordern Pavilion. Tickets for the award ceremony will go on sale in April.

Categories in 2010 include Product Launch, Brand Loyalty and Retention, Brand Awareness and Positioning, Direct Response and Lead Generation, Search Marketing, Cross-Platform Integration, Brand Destination site, Social Media Marketing, Rich Media and Digital Video, Not-for-Profit / Public Service and Branded Content.

Previous IAB Australia award winners have had considerable success at the MIXX Awards. In 2009 Sapient Nitro, JWT Australia, ZenithOptimedia and Soap Creative collected eight awards between them including Best in Show, as well as four gold awards, two silver and one bronze awards. Previous IAB Australia Best of Show winners have also gone on to win Gold and Silver awards at MIXX.

The major sponsor for the IAB Australia 2010 Awards is Fairfax Digital, with other category and party sponsors including Ad2One, Adconion, BBC Worldwide, Facebook, Guvera, MCN, MediaMotive, News Digital Media, Red Lever and SBS.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: 

For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995

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