Australia dominates New York’s MIXX Awards snaring eight awards including Best of Show

24 September 2009: Australia’s online advertising agencies Sapient Nitro, JWT Australia and ZenithOptimedia and Soap Creative have dominated the IAB’s fifth annual MIXX Awards in New York, collecting eight awards between them.  The agencies, which were all successful at IAB Australia’s awards in July 2009, faced fierce global competition for the Awards which honour innovation and impact. 

Tourism Queensland and Sapient Nitro Brisbane's ‘The Best Job in the World’ campaign was awarded Best in Show and the agency also took out gold in direct response and lead generation; social marketing; international; and cross-media integration. JWT Australia and ZenithOptimedia took out Silver in the brand awareness and positioning category and bronze for branded content for the 'Kit Kat Chunky Cookies & Cream' campaign for Nestlé; while Soap Creative was awarded Silver for its work on 'Lynx Instinct' in the Games category.

According to Paul Fisher, IAB Australia CEO, the resounding success of the Australian agencies at this year’s Awards proves that Australia has earned a place at the global table of influence in online advertising and is now punching well above its weight in the quality of digital media campaigns, creative and talent.

“The sophistication and effectiveness of their campaigns demonstrated that online offers brands newfound opportunities to build deeper, exclusive relationships with their customers,” he said.

The Awards secured by Australian agencies include:   

Best in Show

Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”

Brand Awareness and Positioning
SILVER: Nestlé and ZenithOptimedia, RMG Connect and JWT - Australia for, “Kit Kat Chunky Cookies & Cream”

Direct Response and Lead Generation
GOLD: Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”

Branded Content

BRONZE: Nestlé and ZenithOptimedia, RMG Connect and JWT – Australia for “Kit Kat Chunky Cookies & Cream”

Games
SILVER: Unilever - Lynx and Soap Creative for “Lynx Instinct”

Social Marketing
GOLD: Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”

International
GOLD: Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”

Cross-Media Integration
GOLD: Tourism Queensland and CumminsNitro Brisbane for “The Best Job in the World”


/Ends


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
- To be the primary advocate for the interactive marketing and advertising industry 
- To expand the breadth and depth of IAB membership while increasing direct value to members 
For further information about IAB Australia please visit: www.iabaustralia.com.au

For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au 
E: ashleigh@einsteinz.com.au

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