Record Number of Entries and interest in 2009 IAB Australia Awards
7 May, 2009: Creative and media agencies and marketers have flooded the IAB Australia Awards website submitting entries for the chance to be crowned 2009 Best of Show and attend the 2009 MIXX Awards in New York. Entry numbers increased a phenomenal 59 percent from last year, with digital agencies the most active entrants, followed by media and then creative agencies.
IAB Australia opened twelve new entry categories in 2009 to bring Australia in-line with international IAB awards and according to Paul Fisher, IAB CEO, the response to the new categories allows a glimpse into the current shape of the online industry.
“Brand awareness and positioning campaigns and cross platform integration are the most popular categories, reflecting the maturity of the industry and its willingness to deliver online as an integral component of strategic marketing plans”.
Mr Fisher was also very pleased with the steady growth in of the number of clients, publishers and ad networks submitting entries.
“First looks at the entries to the 2009 IAB Australia Awards, show that the future of Australia’s interactive advertising industry is very promising. Not only have entries increased by 59 percent this year, they are all of an extremely high standard. This is a fantastic achievement and the popularity of the new categories is a very positive sign for the industry and its overall strategic and creative maturity,” said Mr Fisher.
Judging has already begun by a panel of 50 expereinced and respected members drawn from across the digital media and media industries, both creative and media, and finalists will be announced on Thursday 28 May.
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:
- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
- To be the primary advocate for the interactive marketing and advertising industry
- To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: http://www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
T: (02) 8905 0995