IAB Australia Awards 2009 calls for entries

23 March 2009: IAB Australia has invited creative and media agencies and marketers Australia wide to submit entries to its 2009 IAB Australia Awards.  The awards celebrate the best Australian interactive advertising campaigns conducted during the past year. Submissions are now being accepted online at http://www.iabawards.com.au and will close on 23 April 2009. 

This year’s awards have undergone a dramatic change, with 12 new categories replacing the previous format and, for the first time, the winner of the Creative Showcase ‘Grand Prix’ will also be announced at the IAB Awards. The changes bring IAB Australia in line with other IAB international awards. 

Categories in 2009 will include Brand Awareness and Positioning, Direct Response and Lead Generation, Product Launch, Brand Loyalty and Retention, Brand Destination Site, Cross-Platform Integration, Digital Video, Search Marketing, Social Media Marketing, Super-Rich Media and Widget Marketing.  

The entry judged as Best of Show will gain entry into the MIXX Awards in New York, with the winner also winning flights for two to attend the prestigious event.  

Finalists will be announced on 28 May and the winners will be honoured on Thursday 9 July 2009 at an award ceremony at the Ivy. Tickets for the award ceremony will go on sale in early April.

Bigpond has been confirmed as the major sponsor for the IAB Australia 2009 Awards.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the peak trade association for online advertising in Australia. As one of over 25 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Officially launched in October 2005 by Australia’s six major online publishers - News Digital Media, Fairfax Digital, ninemsn, Yahoo!7, Google and Sensis Media Smart - together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

- To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
- To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
- To be the primary advocate for the interactive marketing and advertising industry 
- To expand the breadth and depth of IAB membership while increasing direct value to members

For further information about IAB Australia please visit: http://www.iabaustralia.com.au

For more editorial information please contact:
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au

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