31 October, 2007: With the online advertising industry continuing its strong growth path, intense interest is expected for a place being offered on the IAB Australia Board. The Board place, which is open to all IAB Australia members, is for a one-year tenure, commencing in January 2008. Nominations will open in November and the successful candidate will be determined in a ballot of the full IAB Australia membership to be conducted in late December.
“We have been discussing the possibility of opening a place on the board with a number of IAB members over the last few months and as the online industry continues its strong growth, we believe that this new Board place is a most effective way of ensuring the interests of all IAB members are accurately reflected,” said Patty Keegan, IAB Australia general manager.
IAB Australia members will shortly receive an eDM inviting them to submit nominations for the Board place. Only current financial IAB Australia members will be able to nominated and voting, which will be conducted online, is also only open to IAB Australia member companies.
The announcement was made today at an industry briefing, during which Ms Keegan also noted that IAB Australia expects online advertising to reach $1.4 billion for the full year in 2007. The final figure for 2007 advertising will not be released until February 2008, though Q3 2007 data will be available in early November.
“The Australian online advertising market is continuing to grow steadily and we expect to see 30 – 40 percent growth over 2006 figures,” said Ms Keegan. “Given we reached $1.2 billion for FY07, our estimate of $1.4 billion is perhaps conservative, but it’s grounded with real reported numbers rather than best market guess number often used in other reporting methodologies.”
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About the Interactive Advertising Bureau
IAB Australia officially launched in October 2005 with Australia’s six major online publishers -Fairfax Digital, Google, News Digital Media, ninemsn, Sensis, and Yahoo!7 – together with the Australian Interactive Media Industry Association (AIMIA) as its founding members. The IAB now has 40 member companies, drawn from a broad spectrum of online advertising and marketing organizations, technology and services companies.
The group has three key priorities: to promote the standardisation of ad formats; to ensure timeliness and transparency of industry data, and to educate the marketplace about the value of online advertising.
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
