This week 12 of our industry’s most senior executives share their forecasts for the year ahead. MediaScope has gathered views from CEOs and Directors within industry organisations, agencies and multiple media platforms to give a broad and comprehensive overview of what we can expect in the Australian media and advertising market in 2015. Several key themes emerge include low projected revenue growth, the shift to owned and earned channels, automated media trading and the increasing pace of change.
Predictions are from:
Chris Walton – Managing Director: Nunn Media2015 Predictions – Australian Advertising & Media Market
Rob Atkinson – CEO: Adshel
Peter Zavecz – Director of Magazines: Pacific Magazines
Darren Woolley – Founder: TrinityP3
Dan Hill – Managing Director: Val Morgan
John Sintras – CEO: Starcom MediaVest
Jane Huxley – MD: Pandora Internet Radio
Mark Frain – National Sales & Marketing Director: Multi Channel Network (MCN)
Dominic Pearman – Managing Director: Pearman Media
Alice Manners – CEO: IAB Australia
Jodie Sangster – CEO: ADMA
Mark Hollands – Chief Executive: The Newspaper Works
Read the full set of MediaScope predictions here.
