B&T : May 25, 2015 – The latest IAB/PwC Online Advertising Expenditure Report (OAER) has reported that mobile advertising reached $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 per cent year on year to reach $77 million.
The OAER comes on the heels of the Commercial Economic Advisory Service of Australia (CEASA) Advertising Expenditure in Main Media report, which shows digital advertising snared 36 per cent of the total $12.8 billion advertising market spend in Australia for calendar year 2014, up from 31 percent in 2013. By contrast, FTA achieved 27 percent of the total market.
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Posted by KAREN TERRANOVA, B&T
