IAB Australia Digital Marketer of the Year finalists announced
12 June 2013: IAB Australia has announced six finalists for its inaugural Digital Marketer of the Year Award. The Award seeks to identify an Australian marketer who has shown bravery in their digital marketing endeavours and who has consistently delivered tangible results for their company or brand through the use of Digital Marketing.
The finalists are Amanda Leaney of Subaru Australia; Alison Holland from Kimberly Clark; Chris Frame of Bethanie Group; Dominic Byrne from Tyres 4U; Jason Stidworthy of NRMA Motoring Services and Lucinda Barlow from Google.
The Digital Marketer of the Year winner will be announced at the 2013 IAB Australia Awards to be held on 11 July 2013 at The Star Event Centre.
Multi Channel Network is the major sponsor for the 2013 IAB Australia Awards, along with category sponsors Adap.tv, Facebook, Fairfax Media, Google, Innovid, mi9, REA Media and Telstra Media. The Digital Marketer of the Year award is sponsored by TubeMogul; Nielsen is the arrival Cocktail Sponsor and Yahoo!7 is the Event Sponsor.
The IAB Australia Award winners have been commended for their creativity over the years and for pushing interactive advertising to new levels. Full details and case studies on past winners can be found at www.iabaustralia.com.au
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
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