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Connected TV now accounts for up to 35 percent of Australian broadcaster’s online video supply

SYDNEY, 31st August 2017: IAB Australia’s Video Council has released Australia’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 percent of Australian broadcaster’s online video supply.

Connected TV: The New Era of Television examines why, despite CTV rapidly growing in scale, advertisers are yet to fully embrace it as an advertising platform. The white paper documents the opportunities and challenges CTV holds for the Australian media industry and aims to inspire advertisers on how best to use it with contributions from Adobe, Carat, MCN, Nine, Telstra TV, Tremor Video and Yahoo!7.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

IAB Report Reveals Decline in Invalid Traffic in 2017

Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016.

‘Kate reveals what caused the dispute’: The fake ad plastered across the web.

Mamania, July3, 2017: You've been sucked in by the premise of domestic violence and the promise of celebrity news, a fake article of fake news, a fake celebrity endorsement to boot. ...

IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work

Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.     

IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

Automotive brands continue to lead digital display advertising in Australia

Data from Q1 2017 IAB PwC Online Advertising Expenditure Report shows digital ad spend up 7.2 per cent year on year

Sydney, 2 June, 2017: Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Connecting People With Sport: 11.2m Australians Go Online For Sports Content

Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events – both local and abroad – drove increases in Australians going online for sports-related content, according to data released by Nielsen.

IAB appoints Yahoo7’s Justin Orchard as the co-chair of the Standards and Guidelines Council and Nine Entertainment’s Nathan Powell as co-chair of the Video Council.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

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