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Online Advertising Surpasses $1.7 billion in 2008

Fourth quarter of 2008 shows an increase of 22 percent from fourth quarter 2007.

IAB Appoints New Board Member

Tim Johnson, mcn’s National Online Sales Manager, has been appointed to the IAB Australia Board following a nomination and ballot conducted amongst the IAB Australia membership.

After an extensive three month review process, panel measurement has been identified as the most appropriate solution for industry standard online audience measurement in Australia.

Research conducted with Kelloggs confirms medium’s ability to drive strong branding campaigns for marketers.

Largest quarter ever reported and 32.2 percent increase from Q2 2006.

As online advertising set to hit $1.4 billion for 2007.

Accreditation will be awarded to selected online audience measurement methodology vendors.

A cross industry committee has issued an Industry Blueprint seeking expressions of interest from research or technology companies to develop a new audience measurement methodology.

According to IAB Australia’s Online Advertising Expenditure Report released today by PricewaterhouseCoopers online advertising jumped in the second quarter of 2007.

Recruitment fastest growing category this quarter.

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