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A cross industry committee has issued an Industry Blueprint seeking expressions of interest from research or technology companies to develop a new audience measurement methodology.

According to IAB Australia’s Online Advertising Expenditure Report released today by PricewaterhouseCoopers online advertising jumped in the second quarter of 2007.

Recruitment fastest growing category this quarter.

The first steps towards the industry’s stated commitment to bring clarity to online measurement in the Australian market have been taken.

Search and directories the strongest growth area year on year.

Joint initiative by IAB Australia and DoubleClick to recognise creative talent.

The IAB today announced the launch of the first Australian online ad format standardisation.

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