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VML takes first place in Creative Showcase for McDonald’s Loaded campaign

SYDNEY, 12 MAY, 2016: VML has taken the top honors in IAB’s Creative Showcase Round 10.4 for its Loaded campaign for McDonald’s Australia launch of its Loaded Fries. Second place was awarded to Digital Arts Network for its Krispy Kreme campaign, and second runner up went to Southern Cross Austereo for its work for EA Games.

B&T: What The New IAB/Nielsen Ratings Mean For Marketers: Google’s Chief Marketer

B&T - August 5: This past week saw the IAB and Nielsen launch a new ratings system designed to provide a holistic view for advertisers of their digital audiences, Digital Ratings (Monthly). In this guest piece, Google’s Aussie marketer Lucinda Barlow explains why they’re critical for marketers.

AdNews: IAB and Nielsen launch 'holy grail' of digital measurement

AdNews, March 31: The IAB and Nielsen have finally revealed their new total audience digital measurement offering, which the pair have described as the “holy grail” of digital measurement.

IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly)

SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly). The digital measurement solution gives the market a first look at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.

mUmBRELLA: Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat

Digital industry body IAB and Nielsen have launched Australia’s new digital audience measurement currency, fusing together audiences across desktop and mobile devices for the first time.

Online Ad Expenditure Passes $6 Billion

SYDNEY, 10th March 2016: Australian online advertising experienced a significant surge in the final quarter of 2015, to reach $6 billion for the twelve months ending December 31st, a 25.3 percent increase over CY2014. The growth, which was reported in the latest IAB/PWC Online Advertising Expenditure Report, is another major milestone for the industry, which has now achieved double digital year on year growth of at least 21 percent since 2010.

 

Online advertising surges with 33 percent year-on-year growth in September quarter

SYDNEY, 14th December 2015: Australian online advertising has surged again to deliver 33 percent year on year growth for quarter ending 30th September 2015, reaching $1.565 billion for the quarter. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER), shows that General Display advertising was the leading sector for the quarter, achieving 53 percent year on year growth; while Classifieds grew 28 percent and Search & Directories grew 21 percent.

AdNews: IAB Australia taking multi-pronged approach on adblocking

AdNews - Nov. 25, 2015: Off the back of a UK study revealing that just 61% of Brits would rather see ads than pay for content, Interactive Advertising Bureau Australia will launch a study in Australia next year to assess consumers' understanding of the ad-funded content model.

IAB and AANA launch Native Advertising Principles

SYDNEY, Nov. 25, 2015: The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

Australians spend more time on tablets than on PC – It’s a first!

IAB Australia and Nielsen release third and final Mobile Ratings Report

SYDNEY, 24 NOV. 2015: The September edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed that for the first time, Australians 18+ spent more time browsing content or interacting with apps on a tablet device, than on a PC. Smartphones still remain the preferred device overall though, with average time per person among the active internet population 18+ spent either browsing content or on applications on a smartphone, at just under 35 hours per person.

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