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IAB and Nielsen Release First Mobile Ratings Report

SYDNEY, 7th October, 2015: IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market. It follows on from the pilot work completed in 2014 by IAB Australia, the digital industry and Nielsen to build quality panels to measure smartphone and tablet users.

SYDNEY, 4th September 2015: IAB Australia has announced that its Standards and Guidelines Council working group has published new interim Creative ad specifications which will address industry concerns around the recent changes to Flash support by browsers. The Creative Guidelines replace the existing HTML5 guidelines which were published in 2013 HTML5.

SYDNEY, 27th August 2015: The television viewing experience has changed forever according to research released yesterday by IAB Australia at its inaugural Leadership Summit.  The research explores new ground in the ongoing dramatic shift on consumers’ television viewing habits and offers marketers insights into reaching audiences as connected TV ownership and multiscreening becomes more prevalent.

SYDNEY, 27th August 2015: Accountability is the number one focus for the industry according to an industry first research report released today by IAB Australia. The “State of the Market: Marketing & Advertising Technology” report found that brand safety, ad fraud detection and view ability are the key areas of interest as the market matures.

SYDNEY, 22nd July 2015: IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.

SYDNEY, June 22nd 2015: IAB Australia has appointed Lisa Walsh, one of the industry’s most experienced research consultants as Director of Research. She joins Daad Soufi, who was appointed earlier this year as Director of Regulatory Affairs.

Looking back on the Digital NewFronts

AdNews, May 27: As the dust settles following the IAB Digital Content NewFronts, which took place earlier this month in NY and the industry contemplates the response from media buyers and advertisers alike, there is one thing that comes through loud and clear: there is a distinct blurring of the lines between linear television and digital.

B&T: Online Ads hit $1.15 Billion for March Says IAB

B&T : May 25, 2015 - The latest IAB/PwC Online Advertising Expenditure Report (OAER) has reported that mobile advertising reached $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 per cent year on year to reach $77 million.

Online advertising hits $1.15 billion for March quarter according to IAB Australia
Increases share of total advertising market to 36 percent for 2014

SYDNEY, May 25th 2015: The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.

 

Shark diving in the desert wins IAB Creative Showcase  for Leo Burnett

SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear VR. Second place was taken by WiTH Collective for the "World's Best Fielder" World Cup cricket game created for Fairfax Media, while third went to SOAP Creative for its "Goal Getter" campaign for ING Direct.

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