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Mobile and video advertising continue to surge according to IAB Online Advertising Expenditure Report

SYDNEY, 26th February 2015: Online advertising has continued its steady growth according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 31 December, 2014. The report, which is compiled by PricewaterhouseCoopers on behalf of the IAB, shows that overall expenditure for the calendar year across all categories reached $4.6 billion, a 16 percent year-on-year increase. Total advertising expenditure for the December 2014 quarter was $1.2 billion, up 7.1 percent from the 2013 December quarter.

Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place with its extremely creepy mobile interaction for the game "The Evil Within".

Digital marketing predictions 2015 – Part 3: Finding the right skillset

There's no doubt about it: As digital marketing continues its ascendancy, the skillset required within marketing teams to handle digital platforms is changing drastically.

mUmBRELLA: IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out

mUmBRELLA, Feb. 11, 2015: The CEO of the Interactive Advertising Bureau (IAB) has said the organisation will target ad fraud in 2015, but insists the problem is not as big as is being portrayed by the media.

The Australian: IAB extends hand to ad tech players

FEBRUARY 10, 2015: Internet media industry body the Interactive Advertising Bureau has moved to bring the burgeoning world of advertising technology companies within the traditional online advertising umbrella with the formation of an Ad Tech Advisory Council to address key issues in the sector.

IAB launches Ad Tech Advisory Council and outlines priorities for 2015

SYDNEY, Feb. 10 2015: IAB Australia has announced the formation of its Ad Tech Advisory Council, which will take full advantage of the IAB's scale, competencies and member base to identify and address critical issues in advertising technology innovation. Launch members include Appnexus, Amobee, Sizmek, Criteo, Adroll, Exponential, Integral Ad Science, Radium One and Spotxchange.

Digital marketing predictions – Part 2: Getting the strategy right

Industry associations and digital agencies weigh in on what digital marketing strategy must emphasis this year.

Digital marketing predictions 2015 - Part 1: Lessons learnt

CMO asks industry associations and digital agencies to weigh in on the game-changing trends that are shaping digital marketing strategy in 2015.


SYDNEY: February 2, 2015 – Nielsen has released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timeliness of digital consumer insights. Nielsen is endorsed by the Interactive Advertising Bureau (IAB) of Australia and is the trading currency for Australia's investment in online advertising.

AdNews: IAB sets up mobile hub, outlines year ahead

The IAB is setting up a Mobile Excellence Centre to help close the gap between time spent on mobile by consumers and the advertising dollars invested in the channel. It's just one of the things on the IAB's agenda for 2015.

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