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VAST 4.0: OPEN FOR PUBLIC COMMENT

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE DOCUMENT FOR PUBLIC COMMENT:
VAST 4.0 (FOR PUBLIC COMMENT) 

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

 

FMCG brands leading the way with digital video to deliver brand uplift

Sydney, 30 November, 2016: Total online advertising spend continues to grow, reaching just over $1.88 billion for the three months ending 30 September 2016 according to the latest PwC/IAB Online Advertising Expenditure Report.  The industry growth represents a 3.7 percent gain on last quarter and a 20.3 percent gain over Q3 2015.

Game tackling neurological disorder takes the prize in IAB Creative Showcase

SYDNEY, 23 Nov., 2016: A joint project between Nomad and Deepend has taken first place in Round 11.2 of IAB Australia’s Creative Showcase competition with “Sound Storm” campaign for the National Acoustic Laoratory which uses an iPad auditory training game to treat children suffering from Spatial Processing Disorder. Second place went to M&C Saatchi for “The Teleporter Adventures” for Commonwealth Bank and third was awarded to AnalogFolk for its work for CrownBet on the “Fanterpreter” campaign.

IAB Study recommends four ways to move consumers away from Ad Blockers

Sydney, 21st November 2016:  Almost 30% of Australian consumers are now using ad blocking technology on one of their devices according to a new study released today by IAB Australia and conducted by Pureprofile. According to the IAB AdBlocking in Australia study, a fear of viruses and malware is the most common reason for installing the software (20 percent of respondents), but 16 percent of respondents reported that they had installed the ad blocker because they felt there were too many ads on sites.

IAB Viewability Taskforce established to guide Australian market
  • Taskforce participants come from all sides of digital industry
  • Whitepaper to be released in November
  • Intend to extend focus into broad range of ad effectiveness measures

Sydney, 26th October 2016: IAB Australia has established a Viewabilty Taskforce to provide guidance and education around Viewability for the Australian market. The Taskforce, members of which come from a range of digital industry organisations, was set up several months ago to develop a consistent definition and understanding of viewability which will enable publishers, agencies and advertisers to have more informed conversations about what they are buying or selling. 

2016 ADVERTISING CREATIVE GUIDELINES FOR DISPLAY AND MOBILE – UPDATED FOR HTML5

The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. 

IAB Affiliate Marketing Handbook Signals Affiliate Industry’s Big Plans for Australia

Sydney, 24th October 2016: IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market.  Established by IAB Australia in July 2016 as a cooperative of the major Affiliate Marketing companies in Australia, the Working Group aims to bring awareness and education to the growing local market.

Gai Le Roy returns as Research Director for IAB Australia

Sydney, October 17, 2016: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation as Research Director effective 1st November.

NEW STANDARD AD UNIT PORTFOLIO - PUBLIC COMMENT OPEN

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
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