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IAB Australia tackles ad fraud head-on with roll out of ads.txt

Urges Australian digital advertising ecosystem to adopt global IAB initiative

SYDNEY, 1 November 2017: IAB Australia today announces that it has been working with major Australian publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem. It also urges the entire Australian digital advertising industry to adopt ads.txt in order to increase trust and transparency in programmatic advertising.

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

SYDNEY, 25 October 2017: IAB Australia today launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

Automotive brands continue to lead digital display advertising in Australia

Data from Q1 2017 IAB PwC Online Advertising Expenditure Report shows digital ad spend up 7.2 per cent year on year

Sydney, 2 June, 2017: Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Connecting People With Sport: 11.2m Australians Go Online For Sports Content

Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events – both local and abroad – drove increases in Australians going online for sports-related content, according to data released by Nielsen.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use

SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia’s Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.

The New York Times: "Flex Frame" Native  Ad Units

Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.

Digital Advertising Surpasses $7B in 2016

Sydney, 13th March 2017: Underpinned by solid growth across Display, Search and Classifieds, online advertising expenditure has grown to $7.4 billion in calendar year 2016, a 23 percent gain on expenditure in CY15. Results for 2016 and quarter ending Dec 31 2016 have been released in the latest publication of the IAB/PwC Online Advertising Expenditure Report. The full report is available for IAB Australia members.

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