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Connecting People With Sport: 11.2m Australians Go Online For Sports Content

Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events – both local and abroad – drove increases in Australians going online for sports-related content, according to data released by Nielsen.

Mobile leads the way as digital advertising continues to grow according to independent industry report

SYDNEY, 1st May 2017: Digital advertising spend has continued its inexorable climb reflecting increasing consumer consumption of digital formats, reaching 48.6% of all advertising spend for calendar year 2016, up from 42.5% in 2015, according to the 2016 Report from CEASA (Commercial Economic Advisory Service of Australia).  The CEASA report is the only industry report to capture ad revenue from all major paid media channels, using authorised data sources from industry bodies including ThinkTV, Outdoor Media Association, IAB Australia and Commercial Radio Australia; as well as data from all agency groups.

IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use

SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia’s Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.

The New York Times: "Flex Frame" Native  Ad Units

Download the below PDF for an example of Flex Frames, and links to extra resources that touch the Times' approach to Native.

Digital Advertising Surpasses $7B in 2016

Sydney, 13th March 2017: Underpinned by solid growth across Display, Search and Classifieds, online advertising expenditure has grown to $7.4 billion in calendar year 2016, a 23 percent gain on expenditure in CY15. Results for 2016 and quarter ending Dec 31 2016 have been released in the latest publication of the IAB/PwC Online Advertising Expenditure Report. The full report is available for IAB Australia members.

IAB Australia outlines plan to help marketers navigate digital ecosystem

Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.   Speaking today at a media briefing supported by the IAB Chair, Nicole Sheffield, Solanki noted the watchwords for the year will be simplify and inspire, as the IAB works with marketers, publishers, agencies and adtech vendors, as well as driving positive collaborations with other industry bodies.  Solanki also announced the launch of three new Councils and the appointment of a new Regulatory Affairs Director, Kamani Krishnan.

IAB Australia appoints new Director of Regulatory Affairs

Sydney, 23rd February 2017: IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs.  With ten years’ experience in government relations, legal advice and policy expertise, Kamani will take the lead on policy and regulatory issues facing the digital advertising industry.

Audio landscape set to transform with IAB survey forecasting significant growth in digital audio and audio programmatic

SYDNEY, 8 February, 2016: Eight out of 10 media buyers have bought streaming digital audio advertising, according to inaugural IAB “Digital Audio Advertising: State of the Nation” trade survey. It also reveals Australian agencies are leveraging their existing audio expertise by using the same team for broadcast radio and streaming digital audio planning and buying. 

REA’s Libby Minogue joins IAB Board

Sydney, 1 February 2017: IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board. Recognised as a digital leader in media advertising, Minogue brings to the IAB her 20 years of experience from diverse roles in Australia and overseas.  Libby also is on the Board of Tennis Australia.

Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper

Sydney, 13th December, 2016: IAB Australia has confirmed its position on Viewability, announcing the publication of its promised white paper which details seven key areas around viewability and also delivers the first tranche of viewability benchmarking data.   The data was collected by PwC and supported by Comscore, Integral Ad Science (IAS) and Moat who collaborated to provide industry data.  IAB Australia has confirmed that the benchmarking data will be published every six months.

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