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IAB Australia Statement on the ACCC Digital Platforms Inquiry Report

IAB Australia is pleased that the ACCC’s Digital Platforms Inquiry final report recognises the importance of an advertising funded model in allowing consumers to freely access a wide range of important content and services. The IAB will closely review the recommendations made in the report and will work actively with both Industry and Government to identify the best approaches to meet the new consumer focused privacy recommendations as well as drive further transparency in the ad tech supply chain.

IAB Australia launches industry mentorship program

Announces appointment of Rubicon Project’s Rohan Creasey as co-chair of Executive Technology Council

17 June 2019; SYDNEY:  IAB Australia’s Executive Technology Council has launched an industry mentorship program to support and enable the next generation of digital advertising and technology industry talent.  With a particular focus on supporting gender diversity and identifying the unsung heroes of the industry, the program will provide support for up to 40 mentees via 20 mentors every six months. The IAB will be accepting nominations on the IAB website from 20th June for mentees from member organisations with five years or less industry experience.

Guardian Australia joins IAB Australia Board

3rd June 2019; SYDNEY:  IAB Australia has announced the appointment of Guardian Australia to the IAB Board, effective immediately.  The company will be represented by Guardian Australia’s Director of Commercial Operations, Tereza Alexandratos and Managing Director, Dan Stinton. 

Online advertising Q1 2019 sees seasonal drop while year-on-year growth continues apace

Monday 27th May 2019: Online advertising has continued to climb in Australia with revenues increasing 4.9% year on year to reach $2.2billion for the first quarter of 2019. The data which was drawn from the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC, also showed that video, mobile and classified advertising were the stand out performers, increasing year on year by 15%, 26% and 7% respectively.

IAB Australia recommends adoption of apps-ads.txt to help fight ad fraud

23rd May 2019; SYDNEY: IAB Australia today that apps-ads.txt, its authorised inventory product for advertising within in-app environments on mobile and OTT (over-the-top) and any other app inventory, is now ready for adoption.  Digital buyers have been advised they should actively look for app-ads.txt files along with ads.txt files when reviewing inventory, to help shift programmatic media spend to authorised supply paths.  Additionally, IAB has recommended that local publishers adopt the solution immediately, so as to help limit the ability of criminal entities profiting via counterfeit programmatic advertising inventory.

IAB Australia's May 2019 Newsletter.

Matt Rowley appointed CEO of Pedestrian Group

Sydney, April 10, 2019:Matt Rowley has been appointed CEO of Pedestrian Group, with founders Chris Wirasinha and Oscar Martin moving from full-time to advisory roles as they explore new ventures.

IAB's April 2019 Update

IAB's March 2019 Update

SYDNEY, March 12, 2019: The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

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