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Achieves 3.8% growth year on year with video the star performer at 18% growth

Embargoed for publication Tuesday 19th May 2020:  Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).  The Report compiled by PwC, found that the drop in expenditure traditionally experienced after the December holiday quarter was more pronounced this year, with the total advertising in Q1 reaching $2,286m in expenditure. 

IAB Australia Response to ISBA Programmatic Supply Chain Transparency Study

IAB Australia CEO, Gai Le Roy, comments on the ISBA Programmatic Supply Chain Transparency Study

It is pleasing to see the ISBA Programmatic Supply Chain Transparency Study recognise the importance of industry standards. The IAB locally and globally has been championing transparency in digital advertising’s value chain to ensure we have an efficient, effective and sustainable industry.

Context is king in challenging COVID advertising landscape

New research from Neuro-Insight with IAB Australia finds marketers benefit from transferred equity and goodwill


6th May 2020 – Sydney, Australia:  Timeliness, connection and trust are the most significant context attributes for trusted news environments according to research testing COVID related content released today by IAB Australia and leading neuroscience research firm Neuro-Insight.  The study of over 900 Australians, assessed three different types of news content – hard breaking news, COVID related updates and lifestyle content that is linked to our current COVID lockdown lives – and explored how the attributes of these could help advertising messages take on additional meaning.

IAB expands Board

23rd April, 2020 - Sydney: IAB Australia is expanding its Board to provide greater industry representation, announcing today that the chair of its Executive Tech Council (ETC) will now be represented on the Board.  Rohan Creasey, Country Manager ANZ for Rubicon Project who has been the Chair of ETC since June 2019, will be the first representative, taking up the position from April 2020.   

IAB Quarantine Quiz
IAB Quarantine Quiz

To test you digital knowledge, keep you on your toes, and just for a bit of fun to relieve the boredom, IAB Australia is running a Quarantine Quiz Series.

There will be a new quiz on a different topic every week, and we are tallying the results and will announce a winner when life returns to normal (whenever that is...).

Australian direct brands redefine the retail economy

15th April 2020 – Sydney, Australia:  With Australian brands actively reviewing how to adapt their businesses models to address the rapidly changing market conditions,  new research conducted by Pollinate for IAB Australia has recommended reviewing the strategies of direct brands, particularly around ecommerce, finding that the direct brand economy is achieving mainstream status and has much to offer traditional brands. 

 

Australians Significantly Increase Time On Food And Cooking Websites

7 APRIL, 2020 SYDNEY: As Australians are being asked to stay home in an effort to flatten the curve of coronavirus (COVID-19), they are spending significantly more time with online food and cooking content. And it’s younger audiences that are driving the increases in time.

Friday 3rd April 2020: Industry association IAB Australia has issued an urgent call to action for brands, agencies, ad verification firms, and other companies in the digital advertising supply chain to stop blocking the news. The call comes as many brand and agency teams have mistakenly updated their programmatic and all other media buying to prevent any advertising surrounded by topics including “crisis,” “COVID-19,” and “coronavirus”

As we hunt for information, consumption patterns are changing

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

 

Australian Digital Advertising market hits $9.3B in 2019

All categories experienced growth albeit softer than previous years


Monday 2nd March 2020:  The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.  All online advertising categories showed growth through the year, while video advertising was again the growth driver in the general display category with 19.9% growth year-on-year.

For the full calendar year 2019, the General Display Advertising category maintained steady segment share and growth of 5.1% to reach $3.5bn for the year and Classifieds grew just 1.7% to reach $1.7bn spend in 2019.  Search and Directories growth slowed year-on-year to 7.7% to reach $4.2bn for 2019, the category still outperformed the market overall.

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