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Matt Rowley appointed CEO of Pedestrian Group

Sydney, April 10, 2019:Matt Rowley has been appointed CEO of Pedestrian Group, with founders Chris Wirasinha and Oscar Martin moving from full-time to advisory roles as they explore new ventures.

IAB's April 2019 Update

IAB's March 2019 Update

SYDNEY, March 12, 2019: The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published today by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.

87% of media buyers used ads within streaming services in 2018 according to IAB Audio Advertising State of the Nation Report

MONDAY 4TH March 2019: IAB Australia today released the 3rd wave of its Audio Advertising State of the Nation Report. The Report, which covers broadcast radio, streaming digital audio, DAB+ and podcasts, is a truly collaborative industry project with support from 13 different media and technology companies as well as industry body Commercial Radio Australia.

Feb. 2019

IAB launches Future of Measurement Project

Names Natalie Stanbury Research Director

Sydney, 6th February 2019: IAB Australia has detailed its plans to conduct a full review of audience and cross media measurement. The project, known as the Future of Measurement will see the IAB deliver a plan that encompasses measurement solutions, standards for ad measurement, delivery and verification, as well as guidelines and best practices, with the goal of delivering data and meaningful metrics to marketers, agencies and publishers to enable them to assess opportunities and track performance in a complex cross media world.

Matt Rowley appointed Chair of IAB Australia Board

SYDNEY, 21st January 2019: Matt Rowley, Director of Sales, Publishing at Nine Entertainment Company, has been elected as Chair of the IAB Australia Board. He replaces Cameron King who resigned from News Corp late last year and who will be finishing his tenure as IAB Chair immediately.

January, 2019

Video and native underpin continued revenue growth for digital advertising

Sydney, 28th November 2018: Fueled by strong growth in both video and native/in-feed, digital advertising revenue hit $2.2 billion for the September quarter 2018, representing a 13.2% increase year-on-year. The data which was drawn from the Online Advertising Expenditure Report released today by IAB/PwC also confirmed the industry maintained stable quarter-on-quarter growth of 1.6% from the preceding June 2018 quarter.

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