You have 0 articles to compare. Do you want to see compare view now?


Compare

Advanced Filter Options

Announces new IAB Industry Charter

15th October 2018: IAB Australia today announced that it has appointed Gai Le Roy as CEO.  The appointment follows a four-month executive recruitment process, during which Le Roy was interim CEO.  

October Newsletter

IAB appoints Richard Palmer as Audio Council co-chair

Industry expert to help drive more efficient and effective audio advertising

Sydney, 11 September 2018: The IAB Australia Audio Council has recently elected Richard Palmer, Director of APAC Market Development at Triton Digital as IAB AU Audio Council Co-Chair. The Audio Council is comprised of representatives from 12 organisations within the digital audio industry and strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums.

Sydney, 30 August, 2018 – Australian marketers support for digital advertising has continued to strengthen, with the latest data from PwC showing that overall digital advertising revenues have increased 11% year on year, while video has increased 45% year on year. The research has been supported by key marketers including Westpac, who have affirmed their support for digital advertising describing video advertising as both accountable and effective.

IAB Australia releases statement on video viewing time qualifiers for digital video reach metrics

Sydney, 8th August, 2018 – IAB Australia has continued its’ drive for higher standards for digital video audience measurement and for this reason has chosen not to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product. The decision comes as Nielsen informed the Australian market that there has been a delay in delivering viewing time qualifiers for DCR until February 2019.

Gai Le Roy appointed Interim CEO of IAB Australia as Vijay Solanki steps down

Sydney, June 1, 2018: The Board of IAB Australia today announced that Vijay Solanki has resigned from his role as Chief Executive Officer. Ms Gai Le Roy has been appointed Interim CEO with immediate effect.

Cameron King becomes IAB Australia Chair of Board

Libby Minogue appointed to the newly created role of Deputy Chair

Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

IAB Tech Lab releases Open Measurement Software Development Kit for market adoption & launches compliance program to facilitate its proper use

NEW YORK, NY (April 10, 2018) – The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. Major app publishers and ad SDK providers, as well as third-party measurement/verification providers tested the OM SDK in a limited release period that kicked off in October 2017 to ensure that it is fully functional and ready for industry-wide use.

IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

SYDNEY, 1 March 2018: IAB Australia has launched new Advertising Technology Purchase Guidelines to help purchasers of advertising technology maximise their investment in five core pieces of technology critical to effective advertising.

Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies

Significant opportunity to grow voice marketing category

SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017).

Page 1 of 11 Results 1 - 10 of 101