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Mobile Discrepancies 2013

Discrepancies are nothing new to the digital advertising marketplace. With so many different parties counting at different times in the ad delivery chain plus the variance in proprietary validation methods, counts will never be exactly the same all the time. Mobile discrepancies vary by campaigns and even placements within a campaign. Sometimes you will experience a close 5% difference while other times you many see a shockingly high difference of over 50%.

Clemenger BBDO wins Creative Showcase 8.3 with “The Melbourne Remote Control Tourist”

Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.3. The Monkeys followed in second place with its unconventional campaign Stay Living; and Holler secured third place with its Land of Quattro campaign.

The Melbourne Remote Control Tourist

Clemenger BBDO, Melbourne were tasked to develop a first of its kind city guide for Tourism Victoria and a way for potential visitors to explore Melbourne before they visited.

Stay Living

Boost Mobile wanted to stand for something beyond price and plan in the pre-paid mobile category. So, The Monkeys created the unconventional Stay Living campaign, which moved beyond merely being a brand idea into a philosophy to life.

Australia. Land of quattro.

Holler’s Land of Quattro campaign for Audi took advantage of the newly discovered 38 percent of premium car drivers viewing social media as a resource for making their automotive purchase decision.

IAB Australia launches Mobile Audience Panel Measurement Pilot

We have joined forces with seven key publishers to invest in and launch a Mobile Audience Panel Measurement Pilot. The Pilot, which has been jointly funded and will be delivered by Nielsen, will publish its first top line market data in Q2 2014.

Online advertising exceeds $1bn in one quarter for the first time

Online advertising has continued its strong growth, exceeding $1bn in the September 2013 quarter while recording 25 percent growth year on year from September 2012 and 4.6 percent on the prior quarter according to IAB Australia’s Online Advertising Expenditure Report.

AdNews: Australians sweep IAB MIXX Awards

Australian agencies have scored eight Golds at the IAB MIXX Awards, including Leo Burnett Sydney which took out Best in Show for its Coca-Cola 'Small World Machines' work. The IAB Australia Best in Show award winner, Defence Force Recruiting 'Mobile Medic' by George Patterson Y&R Melbourne and VML, won Gold in the Mobile Advertising and Branded Mobile Application categories.

CampaignBrief: Digital Brand Ad Effectiveness Research Guidelines updated by IAB - provides guidence for organisations using social media platforms

IAB Australia's Measurement and Research Council has today issued its updated Digital Brand Ad Effectiveness Research Guidelines. The Guidelines, which were first published in 2009, outline some of the key aspects for consideration when planning and setting up online brand advertising effectiveness research. Industry bodies including AANA and MFA have contributed to the updated Guidelines, along with a number of major vendors.

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