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“We’ve Moved Past That Gut Feeling That Mobile Is Big” – IAB

B&T - 21 April, 2015: CEO of the Interactive Advertising Bureau, Alice Manners, has said that mobile phone advertising is now delivering on the promises it's been making over the past decade.

Programmatic Playbook 2015

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world. 

 

ExchangeWire: Kimberly-Clark Eyes Data Insights From Programmatic, Mobile in APAC

ExchangeWire, Feb. 18: For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer targeting, it provides critical data that is the backbone of the CPG company's marketing vision.

Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place with its extremely creepy mobile interaction for the game "The Evil Within".

mUmBRELLA: Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples

Feb. 2, 2015: Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as it aims to appease large and small publishers, Mumbrella can reveal.

Click to Call insights: Google research paper

Australians are picking up their mobiles to search more and more. Google wanted to gain a deeper insight into their attitudes and behaviours around calling businesses directly from Search results.

SYDNEY, 10th December 2014: VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.  Profero took silver for its Johnson's Baby “Night Light” campaign and Iris Sydney placed third with its touching “Home Away From Home” campaign for Fiji Airways.

Classified Advertising shows highest growth as online advertising continues strong double-digit growth

SYDNEY, 24th November 2014: Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.

IAB Global Insights report - What works and why

IAB's Global Insights Report examines select digital advertising campaigns from around the world in an effort to learn what works and why it works. 

 

Solving Marketers' Cross-Channel Conundrum - Radium One White Paper in association with IAB Australia

Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels. They use the regular web, the mobile web, and mobile apps. Anywhere they can engage with social media and digital video, they do. Plus, for many marketers, the same consumers they're connecting with online and in-app, they're also connecting with through email, marketing automation and customer service.

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