ADNews: Industry urged to tell IAB what online measurement should look like as Nielsen's deed contract winds up
IAB CEO, Alice Manners
The IAB wants to hear what all agencies, marketers and publishers need as it aims to find solutions for cross platform media measurement. Nielsen's contract for online audience measurement is coming to the end of its term and the deed is up for renewal. All stakeholders are invited to a 'town hall' meeting next month to get the process rolling and shape the future of multi screen measurement.
Nielsen's Monique Perry has stated that Nielsen will pitch for every measurement contract going this year but the IAB is open to one or several preferred suppliers and the scoping exercise will feed into full tender documentation from the IAB in April.
The bureau is seeking responses from a broad range of suppliers, including those interested in pursuing particular aspects of the broader online audience measurement requirements such as mobile or video; companies who may wish to jointly respond to the tender and those who believe they can address the full tender requirements.
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