The credibility of digital advertising is being undermined by traffic fraud and is preventing marketers from getting true value for money from their online campaigns, the chief executive of the Interactive Advertising Bureau has warned.

Alice Manners said criminals who are infiltrating systems to generate false ad views, clicks and site visits are “negatively impacting the entire industry” and must be stamped out.

— From mUmBRELLA

Read the full article here.

Related Information: