CMO: Digital advertising dominates in first half of 2014: report

A new report from the Commercial Economic Advisory Service of Australia (CEASA) revealed the Australian digital advertising market was worth $2.3 billion or 37 per cent of the total $6.2 billion advertising spend in the first half 2014.

The report also found free-to-air (FTA) TV spend was at 27 per cent, which remained the same from the prevoius six months.

The Interactive Advertising Bureau (IAB) also offered some insight into the market, and is seeing continued growth in digital marketing.

- Rebecca Merrett, CMO

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