mUmBRELLA: GroupM digital boss: Amazon will crush Australia's e-commerce like an anaconda

The digital boss of one of the world's biggest advertising groups GroupM has warned that online e-commerce giant Amazon will pose a major threat to Australia's online retailers when it eventually launches in Australia.

Speaking at an Interactive Advertising Bureau (IAB) event, this morning, Rob Norman told the audience that when it launched Amazon would not worry about profitability and instead focus on "squeezing" out other smaller online rivals.

“I have the sense that there are a bunch of businesses in Australia that are imperilling themselves by not embracing e-commerce the way they could,” Norman warned.

- Nic Christensen, mUmBRELLA

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