mUmBRELLA: Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples

Feb. 2, 2015: Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as it aims to appease large and small publishers, Mumbrella can reveal.

Large publishers have consistently claimed the current system does not pick up users on mobile devices, underestimating audiences, whilst publishers with unique audiences under 250,000 are currently measured as currently measured, however the audience sample size was not considered reliable enough to be accurately reported.

Changes approved by the Interactive Advertising Bureau (IAB) to the Nielsen Online Rankings will also see the release of daily unique audience information to media agencies in a bid to give a more accurate picture of the online world.

Nic Christensen, mUmBRELLA

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