mUmBRELLA: IAB chief Alice Manners says ad fraud is not as prevalent in Australia as is being made out

mUmBRELLA, Feb. 11, 2015: The CEO of the Interactive Advertising Bureau (IAB) has said the organisation will target ad fraud in 2015, but insists the problem is not as big as is being portrayed by the media.

Alice Manners revealed that IAB would be commissioning a study into ad fraud in the Australian market during a Mumbrella hangout to talk about the future of digital advertising sector.

Mumbrella hangout

Watch the video and read the article here.