IAB Online Advertising Expenditure Report- Quarter ended June 2015
The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.
Mobile advertising increased 84 percent to reach $1.1bn for the full financial year 2015, with Display advertising becoming the dominant advertising category for mobile in the June quarter of 2015. Device category share for the quarter ending June 2015 showed smart phone increasing its share of mobile advertising at 66 percent for the year and tablets at 34 percent, representing an increase in smart phones’ share of mobile advertising over time.