AdNews: Tracking the upward trajectory of video

AdNews - June 28, 2016: With more premium content, better connection and data plans, online video watching has skyrocketed over the last decade and is set to continue its upward spiral, but advertisers need to be mindful of what, when and who they’re targeting.

Australians are increasingly using smartphones and tablets to watch their favourite programs as fewer hours each month are spent watching broadcast TV on televisions.

The average person spent just over 85 hours a month watching linear television in the final quarter of 2015, which is five hours less than the comparable period a year earlier, according to OzTAM’s latest quarterly multi-screen report.

- By Arvind Hickman, AdNews

Read the full article here.

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