IAB appoints Richard Palmer as Audio Council co-chair

Industry expert to help drive more efficient and effective audio advertising

Sydney, 11 September 2018: The IAB Australia Audio Council has recently elected Richard Palmer, Director of APAC Market Development at Triton Digital as IAB AU Audio Council Co-Chair. The Audio Council is comprised of representatives from 12 organisations within the digital audio industry and strives to educate marketers and agencies on the value of online audio and podcasts as powerful and effective advertising mediums.

Richard has been a key member of the Council both through his current role with Triton Digital and previously as the Head of Digital for Macquarie Media. Richard was heavily involved in recent council projects such as the annual Digital Audio State of the Nation research, the Audio Creative Best Examples library, and the recent Podcasting Measurement Guidance and Local Market Update. As co-chair, Richard will help direct a number of projects for the remainder of the year, including the development of effective creative for different audio platforms as well content that will showcase audio advertising for the IAB’s annual MeasureUp conference.

“I am pleased to be elected as co-chair of this Council, and I look forward to helping marketers leverage the power of digital audio to reach their target audience with both innovative and effective messaging,” said Palmer. “The IAB plays an incredibly important role in educating advertisers on how to optimise their audio investments, as well as setting guidelines and standards that help the market develop in a healthy and sustainable manner.”

“Richard’s passion for the audio industry is infectious, and we are looking forward to having him drive initiatives through the Audio Council,” said Gai Le Roy, Acting CEO of IAB Australia.

Le Roy said the next round of work from the Council will be released within the next month, and she recommended that anyone in an industry that is involved in online audio advertising read the recent IAB U.S. Digital Audio’s Role in the Brand Safety Conversation: Protecting Marketers’ Investments white paper, which emphasises the importance of safe and transparent solutions in the digital audio space.”

Organisations represented on the IAB Australia Audio Council include ABC, ARN, Commercial Radio Australia, Eardrum, Macquarie Media, Nova, Omny Studio, Rubicon, Southern Cross Austereo, The Trade Desk, Triton Digital, and Whooskhaa.

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About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited www.iabaustralia.com.au is the pea trade association for online advertising in Australia and was incorporated in July 2010. Its Charter is to grow sustainable and diverse investment across all platforms in digital advertising across Australia, by helping marketers and advertisers understand how digital advertising delivers on their business objectives.

IAB Australia leverages the skills, experience and commitment of its members to develop solutions, standards and guidelines that drive trust and transparency; reduce friction associated with the digital ad supply chain’ and improve the ad experience for consumers, advertising and publishers.

For more information, press only:

Gai Le Roy
Acting CEO - IAB Australia
T: 0408 431 455
E: gai@iabaustralia.com.au

Kristin Charron
VP, Marketing - Triton Digital
T: +1 514 448 4037
E: kristin.charron@tritondigital.com

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