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Best Practice Audio Creative | Ad Ops Sydney | Xmas Drinks


Dear IAB Community,

Last week saw a tremendous turnout for our annual IAB MeasureUp Conference at PwC in Sydney. It is the only conference of its kind in Australia dealing with crucial measurement and advertising effectiveness topics, and its importance to the market was proven in the attendance and the positive feedback we’ve received since. We are curating the content from the day and it will be available to attendees soon. A special thanks to our sponsors who made the day so great: Facebook; News Corp; Google and Research Now. Thanks also to our supporting partners for their support and attendee goodies on the day: Spotify; Fairfax Media; Ferrero; ARN; PwC and Carmex.

But we aren’t done for the year just yet: We have our ever-popular Ad Ops Conference in Sydney on Nov. 14. We have a few tickets remaining, but anticipate selling out in the next few days, so get in now to reserve your spot. You can find the agenda here.

The IAB Audio Council recently completed some innovative work for Choosi Insurance. The goal was to show examples of best-practice, fit-for-purpose audio creative across different platforms. Eardrum’s Ralph van Dijk presented the work at MeasureUp and hosted an enlightening panel on audio effectiveness. Have a look at the work here and get inspired.

Finally, we want to invite the IAB member community to have a drink with us on Dec. 6  to celebrate Christmas and say thanks for all the hard work and collaboration over the past year. The IAB is, at its core, its members, so let us show our appreciation. You can find more info here.

Have a great month, and we look forward to seeing you at Ad Ops on Nov. 14.

Gai Le Roy
CEO
IAB Australia
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LATEST RESEARCH & RESOURCES
Best Practice Audio Creative
There’s no one-size-fits all approach to audio - the creative message needs to be tailored to suit each medium to ensure relevancy and impact. Working with insurance company Choosi, the IAB Audio Council, led by Eardrum in the project, set about creating best practice, fit-for-purpose audio campaigns for each audio platform.
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Australian Online Landscape Review
The digital landscape saw 20,598,000 people actively surfing online in August 2018, with Australians 18+ spending an average of 92 hours online per person.
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UPCOMING EVENTS
Digital Ad Ops Sydney
This half day conference on Wednesday, 14 November 2018 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working panel of senior tech ops industry experts delivering best practice presentations on critical topics. Tickets are almost sold out, don't miss out.
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The IAB Australia Podcast

Content, Rich Media & Engagement
We talk to Matt Rowley of Fairfax Media about his journey into digital media and content marketing. Matt shares his thoughts on content marketing and its tribulations, third-party amplification and the difference between traffic and engagement.
Right Tool for the Job: Measuring Your Digital Investment
Paul Sinkinson, VP of Analytic Partners, discusses the evolving world of analytics and marketing effectiveness measurement, strongly challenges the results of many of the marketing-mix models that are currently in market, and debunks a few myths about digital with 22,000 studies to back him
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