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Auction Mechanics | Audio State of the Nation | Industry Survey


Dear IAB Community,

This year seems have kicked off with a flurry of market activity already, and with it unlikely to slow down, the IAB is looking forward to supporting, promoting, educating and inspiring as it progresses. As an industry we can get overly reflective (and sometimes negative) on many elements of our industry, so at the end of 2018 we took a step back and looked at some of the major achievements for the industry and the IAB throughout last year. 

As a member organisation we want to stay close to your business product innovations, challenges and thoughts on the market, so please keep us informed – members should feel free to reach out directly and make a time to catch up. We have just launched our latest community survey for feedback on IAB activities. It will only take 2 minutes and really does help shape the priorities of your industry body, plus you could win a ticket to our 2019 MeasureUp event.

In case you missed it we released an important paper on best practices for Auction Mechanics, covering principles on auction type clarity, process transparency, establishing trust with traders and fighting fraud with standards. A big thanks to Jonas Jaanimagi and the Executive Technology Council for pulling this together. 

We are currently lining up the dates for all our planned 2019 events which will kick off in February with our third Audio Advertising State of the Nation Report, with events in Sydney and Melbourne, featuring updated industry research on audio investment, information on innovation in the dynamic creative space, as well as a couple of surprises. Keep an eye out on our social channels and website for updates (If you want to stay up to date, follow us on LinkedIn).

Collection of December quarter revenue data has been started by our partners PwC and the survey has expanded to gather information on buying methods (agency, direct, programmatic RTB, programmatic guaranteed) as well as breaking out CTV video revenue for the first time. This extra data will be invaluable to the market. If you belong to an organisation that sells digital inventory that does not currently contribute to this report please get in touch as accurate market representation benefits all.

Here’s to a fabulous 2019 and a thriving digital advertising industry. 



Gai Le Roy
CEO
IAB Australia
 
IAB INDUSTRY SURVEY
TELL US WHAT YOU NEED ...
This short 2-minute survey on your industry body will help us shape our direction and inform our actions as we strive to grow sustainable and diverse investment in digital advertising, educate the market on how to use digital advertising effectively, drive usage of the best standards and measurement across the industry and support our member organisations. Let us know how we are doing and how we can improve.

TAKE THE SURVEY
 
LATEST RESEARCH & RESOURCES
Auction Mechanics
The impact of Header Bidding has been hugely significant for both programmatic buyers and sellers, with adoption continuing to grow across publishers and ad formats. These levels of adoption will only increase as Header Bidding is now becoming increasingly prevalent within both in-app and video inventory. This update provides the market with a more in-depth look to Header Bidding, the resultant impacts and a guide to some of the nuances related to auction mechanics. 

DOWNLOAD THE GUIDE
Australian Online Landscape Review
The digital landscape saw 20.7M people actively surfing online in October 2018, with Australians 18+ spending an average of 95 hours online per person.
DOWNLOAD THE REPORT AND INFOGRAPHIC
Video Ad Serving Template 4.1
This revision of VAST includes updates that addresses most of the gaps identified in VAST 4.0. The Digital Video Technical Standards Working Group expects VAST 4.1 to be the first version of VAST4 to be widely adopted.
DOWNLOAD THE SPECIFICATION
Best Practice Audio Creative
There’s no one-size-fits all approach to audio - the creative message needs to be tailored to suit each medium to ensure relevancy and impact. Working with insurance company Choosi, the IAB Audio Council, led by Eardrum in the project, set about creating best practice, fit-for-purpose audio campaigns for each audio platform.
SEE MORE
 
LATEST PODCASTS
The IAB Australia Podcast

Driving Better Business Outcomes with Media
Simon Williams of Carat discusses the need for new agency business models and his plans for Carat in the local market, as well as delving into driving better results with the right media and data strategy as well as the value of diverse talent in our industry.
Multi-Touch Attribution and the Customer Journey
We chat to Yorgos Moschovis of Datalicious about how evolving attribution models are changing to meet increasingly digital and fragmented media spends, the evolution of channel economics and discuss what attribution might look like in the future.

LISTEN TO THE PODCAST ON ITUNES

 
UPCOMING EVENTS
Audio Advertising: State of the Nation
Join us in February 2019 as we launch the 3rd wave of IAB's Audio Advertising: State of the Nation Report in Sydney and Melbourne. State of the Nation provides a snapshot of Australia's audio landscape across broadcast radio, podcasting and digital streaming. This year, along with buying methods and experience in buying and planning campaigns, particular attention is being paid to dynamic creative.
MORE INFO
Programmatic Summit 2019
Join the best minds in the industry at Programmatic Summit on 7th March 2019 at the ICC Sydney. Into its 5th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry. Topics will cover all aspects of programmatic advertising and the summit will provide insights into how this fast moving industry is evolving. Brought to you by Ashton Media in partnership with IAB Australia, it’s a must-attend event for both buy side & sell side executives within the media and advertising industry. IAB Members receive a 15% discount: email us for the code.
GET TICKETS
Future of TV Advertising Forum
Future TV Advertising Forum Sydney returns in February, asking whether we are heading for a media effectiveness and brand health crisis, fuelled by short-termism (including cost cutting) and sub-optimal planning. We will debate the future of ad-funded broadcast in Australia and look at all the tools TV can employ to make TV better measured, traded, targeted and data-led. Email us for a code to receive your IAB member 15% discount. 
GET TICKETS
 
IS YOUR TEAM CONNECTED?
Get the most out of your IAB membership
As your IAB membership is corporate, it is available to all AU team members within your organisation. Team members can subscribe under your Company Membership by filling out the simple form using their work email addresses. Your whole organisation can then gain access to the many benefits provided under your IAB membership.
Get started here
 
IAB COUNCILS
UPCOMING IAB COUNCIL MEETINGS
  • Audio Advertising Council - Feb. 6
  • Data Council - Feb. 6
  • Audience Measurement Council - Feb. 7
  • Video Advertising Council - Feb. 12
  • Ad Effectiveness Council - Feb 20
  • Mobile Advertising Council -  Feb. 26
  • Executive Tech Council - TBC
  • Standards and Guidelines - TBC

 
 
INTERNATIONAL IAB RESOURCES
IAB USA
IAB 2019 Digital Audio Buyers Guide 2.0
Audio platforms had a great 2018 and are poised to take all the excitement around streaming, podcasting and voice into 2019 as well. There has never been a more exciting time for Audio, with technologies like smartphones, connected cars and smart speakers driving online listening to bigger and bigger audience numbers.


IAB UK
IAB Guide to Digital Innovation
The IAB’s Guide to Digital Innovation features 17 expert led chapters discussing the innovations in digital that could impact and be relevant to your business. Chapters cover new technologies, the evolution of channels and the latest developments in location data, sponsored by Blis, the global pioneer in location data.


IAB CANADA
Branded Content Creation & Distribution Guide
This guide is designed to help brand marketers and their agencies identify the various branded content creation and distribution options available today and, importantly, understand the key factors that should be considered upfront to make sure that all branded content/native advertising buy meets strategic objectives/KPIs.


IAB SINGAPORE
OTT AND ITS IMPORTANCE TO ASIA (Two Parts)
OTT has become a buzzword in the media landscape. Very simply, this refers to the delivery of content via the internet and often via an app that can be accessed across multiple platforms, with Netflix being the most well-known global example. Industry predictions highlight the promise of OTT media services and video-on-demand (VOD), with a surge in consumption and revenue anticipated in the next few years.
 
 
MEMBER UPDATES
Australian Millennials: Music, Humor and Resilience
Our recent project The Next Normal: Rise of Resilience spanned 28,600 people aged 6 to 54 across 32 countries, including Australia. Here are the key findings from an analysis of Australians aged 16 to 34.
Learn More
SCA: Grocery Buying Habits
Did you know, nearly 1 in 2 SCA grocery buyers visit the supermarket at least several times a week.. Meaning retail brands have the opportunity to speak to these potential consumers at multiple points across the week before they hit the grocery store!  Check out the SCA and Hit Network reports to find out key insights into their grocery shopping behaviour.
Learn More
 
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