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Online Ad Spend hits $8.8B in CY18 | The Future of Measurement Town Hall


Dear IAB Community,

Digital advertising again cemented its place as the largest media sector with revenues totaling $8.8 billion in 2018. Marketers continue to reinvest their budgets in a range of digital advertising options because they know it helps grow their businesses. If you haven’t already downloaded our latest IAB/PwC Online Advertising Expenditure Report with CY18 and December quarter data jump onto our site now. If you want an easy-to-digest snapshot from the report, listen to the podcast we recorded with the extraordinary Megan Brownlow from PwC.

In late March we presented a sneak preview of the most thorough review of the digital measurement market ever carried out in Australia at a town hall meeting with representation from over 70 companies. We have been busy consulting with advertisers, publishers, agencies and research and tech companies on their digital and cross-media needs and will be releasing a full report and recommendations in late April. Thanks to both the AANA and MFA for supporting this project.

Make sure you hold the date for our next two events – the Video Council are looking to delight & surprise you on the morning of May 16th and our ever popular AdOps conference will take place in Melbourne on June 20th. 

A couple of new resources from our overseas IAB counterparts that I would recommend checking out: there is a super handy resource Measurement Toolkit from the IAB UK and again another comprehensive review on Direct to Consumer Brands from the IAB US.

I would like to welcome new members who have joined the IAB Australia family: Adform, Amazon, EMX, OMA and Lifesight. Learn more about these companies by clicking on the images at the bottom of the page.



Gai Le Roy
CEO
IAB Australia
 
LATEST RESEARCH & RESOURCES
FY 2018 Online Ad Spend Report
The Australian online advertising market hit $8.8bn expenditure in calendar year 2018, an increase of 11.6% on 2017 according to the IAB Australia Online Advertising Expenditure Report (OAER) published by PwC. The independent report, which has been detailing key online market trends since 2007, includes for the first time data points about the rate of programmatic buying, as well as CTV video advertising revenue data.
DOWNLOAD THE REPORT AND INFOGRAPHIC 
Making Dynamic Creative Work for Audio
Can your digital audio advertisement deliver thousands of different possible messages to a specific individual depending on the who, what, where and when  (among other factors)? At our recent IAB Audio State of the Nation Event, Matt Bryant, Creative Solutions Lead ANZ at Spotify, ran the audience through some of the amazing options for audio dynamic creative that are being used today, how they work and how to make them.
WATCH THE PRESENTATION
Audio State of the Nation: Wave 3
The third wave of IAB Australia’s Audio Advertising State of the Nation research has been published this month, providing further insight on how the media buying community is using audio advertising across all platforms. The emergence of new audio advertising options is invigorating the whole audio market with media buyers increasing their usage of all forms; broadcast, digital, streaming and podcasts over the last twelve months. 

DOWNLOAD THE REPORT AND INFOGRAPHIC
Australian Online Landscape Review
The digital landscape saw 20,717,000 people actively surfing online in Januray 2018, with Australians 18+ spending an average of 99.5 hours online per person.
DOWNLOAD THE REPORT AND INFOGRAPHIC
 
UPCOMING EVENTS
IAB Video Council Event
Hold the Date
Join IAB Australia and our Video Advertising Council thought leader member companies on Thursday, 16 May 2019 as we discuss key topics in the Australian digital video landscape.
MORE INFO SOON
Digital Ad Ops Conference - Melbourne
Hold the Date
This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an Ad Ops and Tech Ops perspective.
MORE INFO SOON
 
LATEST PODCASTS
The IAB Australia Podcast

Digital Advertising Revenue in 2018 – with Megan Brownlow of PwC
Digital advertising expenditure topped $8.8 billion in CY18, an 11.6% growth on CY17. We talk to Megan Brownlow, Partner at PwC Australia, about the digital advertising revenue figures for 2018 from the latest PwC/IAB Online Advertising Expenditure Report for FY18.
Beyond the City: Regional media and advertising – with Penny Kaleta of ACM
About 36% of Australians live and work outside the metropolitan areas. They need and value community news. In this episode we chat to Penny Kaleta, National Sales & Partnerships Director, Australian Community Media

LISTEN TO THE PODCAST ON:
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IS YOUR TEAM CONNECTED?
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As your IAB membership is corporate, it is available to all AU team members within your organisation. Team members can subscribe under your Company Membership by filling out the simple form using their work email addresses. Your whole organisation can then gain access to the many benefits provided under your IAB membership.
Get started here
 
IAB COUNCILS
UPCOMING IAB COUNCIL MEETINGS
  • Data Council - April 2
  • Executive Tech Council - April 4
  • Audience Measurement Council - April 4
  • Video Advertising Council - April 9
  • Ad Effectiveness Council - April 17
  • Mobile Advertising Council -  April 26
  • Audio Council - April 3
  • Standards and Guidelines Council - TBD
 
NEW ON THE BLOG
The State of Australia’s Growing Digital Audio & Podcast Advertising Industry
The digital audio industry is on the rise, with a reported 87% of agencies using streaming audio advertising in 2018, and that brand advertisers continue to embrace podcast advertising, with Podcast and DAB+ having the greatest traction in 2018.
Read More
Audio State of the Nation 2019: Report Highlights
​IAB CEO Gai Le Roy runs through some of the highlights of the 3rd wave IAB's Audio Advertising State of the Nation Report at the event in Sydney in early March 2019.
Watch the Video
 
MEMBER UPDATES
Impact: A Partnership Leader’s Guide to the Wild World of Mobile Apps
Every year for the past decade, pundits, insiders, and technologists have collectively crowned the following year to be “The Year of Mobile.” While it’s hard to pinpoint exactly when, somewhere along the way, mobile permanently changed the way consumers discover, share, shop, and purchase.
Learn More
Innovid: The Meteoric Rise of Connected TV
The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st, 2018 – a sample representing roughly one third of all U.S. video impressions. 
Learn More
Criteo: Retailers: You're The Next Media Moguls
By serving onsite ads to their customers at relevant moments, digital business professionals and commerce companies deliver a superior customer experience while also cultivating a rapidly growing new revenue stream with healthy margins. Over time, we expect these types of ads to be more prominent in stores, as well.
Learn More
 
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