December 2019 Newsletter

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Latest Online Ad Spend Report | Australian Device Ownership Data


Dear IAB Community,

As we leap (or stagger) into the holiday season we’ve had another year of challenges, opportunities and innovation in the Australian advertising industry. The IAB is here to promote and support our industry and I am pleased to say we have had a year of industry involvement with over 30,000 downloads of IAB resources, 1,600 people attending our events and nearly 200 people actively working across our councils and taskforces.

We have been overwhelmed with the response to our latest research piece, The Digital Brand Effect, developed with Kantar, particularly with marketers looking at their cross media brand impact. We have just released a PowerPoint version of the report to make it easier than ever to nick slides and stats for your own presentations.

The Q3 IAB Online Advertising Expenditure Report has just been released in a new user friendly format as well as an expanded data file with market data going back to 2006 for you to use for market analysis.

The fourth wave of our Audio Advertising State of the Nation research is currently in field, if you are a marketer or from an agency and are involved with radio, streaming or podcast advertising we are looking for a few minutes of your time for a brief survey – you also have the chance of winning a $500 Westfield gift voucher just in time for Christmas.

One of the projects I am most proud of in 2019 was the launch of the IAB Mentorship program, led by our Executive Technology Council. The first wave wraps up at the end of January and the feedback from mentors and mentees has been phenomenal. Applications for mentees for our second wave starting in February are now open with an amazing array of mentors offering their time, knowledge and perspective. If you or someone you know has less than 5 years digital industry experience and belong to an IAB member organisation do not delay as demand will be high for this program.

We have a couple of new initiatives being cooked up for the market that we will announce early in the New Year. As always, the IAB team (JJ, Nat, Jenn, Christian, Tiff and I) is here support our members and the broader industry – please feel free to email me directly with any questions or suggestions.


Gai Le Roy
CEO
IAB Australia
LATEST RESEARCH & RESOURCES
PwC Ad Spend Image
Sept. Online Ad Spend Report
Although growth is slower than in previous years, digital has bucked the overall advertising slowdown, with the latest Q3 2019 IAB Online Advertising Expenditure Report prepared by PwC revealing the market grew 3% quarter on quarter and 6.5% year on year to reach $2.381b for the September quarter.   The report, which is recognised as the industry standard for independent market level industry intelligence in Australia, has been revamped to enable members to review market data at a glance.  
DOWNLOAD THE PDF, SPREADSHEET AND INFOGRAPHIC
July 2019 Device Ownership & Trends
The latest Australian device ownership data is out now, including CTV and smart speaker figures. The data in this report is primarily generated from this regular market enumeration study. The IAB Measurement Council, which compromises representatives from 20 different commercial organisations, review and assess enumeration and currency data every month to ensure the currency continues to evolve and map consumer media usage habits. This is the latest Australian data.
DOWNLOAD THE REPORT & INFOGRAPHIC
The Digital Brand Effect - Presentation Deck
We have condensed the "The Digital Brand Effect: How Digital Advertising Is Building Brands and Delivering Long-Term Brand Impact" report to a handy presentation deck for your reports and presentations, and it's available in PDF or Powerpoint format. In an Australian first, Kantar have analysed their extensive database of real campaign effectiveness studies to provide aggregated, independent data on the brand impact marketers can expect from their digital campaigns and provide inspiration on optimising their digital investments.
DOWNLOAD THE DECK
MeasureUp 2019 Content
Speaker and panel videos and select presentations from MeasureUp 2019 are now available to the public. The conference featured local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments. Whether its cross-platform measurement, the challenge of marketing ROI, the power in long-term brand building, optimising digital advertising strategies or the importance of data and privacy in measurement, MeasureUp covered the most critical topics for the industry.
VIEW AND DOWNLOAD THE CONTENT
The IAB Australia Digital Audio Survey, conducted by the Hoop Research Group, illuminates the current state of digital audio advertising in Australia and helps inform the wider industry of the benefits of audio. Please take a few minutes to complete this import research survey and help provide insight on how the media buying community is using audio advertising across all platforms. All respondents go into a draw for a $500 Westfield Gift Voucher. 
TAKE THE SURVEY
IS YOUR TEAM CONNECTED?
Get the most out of your IAB membership
As your IAB membership is corporate, it is available to all AU team members within your organisation. Team members can subscribe under your Company Membership by filling out the simple form using their work email addresses. Your whole organisation can then gain access to the many benefits provided under your IAB membership.
Get started here

The next round of IAB Australia’s Mentorship Program kicks off in February, and we are currently taking applications for the 2020 intake.

Spearheaded by the IAB Executive Technology Council the Mentorship Program aims provide a framework for the industry to provide collaborative support to the young and rising digital talent, to better equip them for the challenging career path they have embarked upon.

APPLY HERE

NEW ON THE BLOG
IAB BrightSpots: Passion for Story
In the latest episodes of Bright Spots we chat to Stephanie Foran of Seven West Media about her passion for storytelling and creating awesome user experiences, the journey into her product and audience role from her start as a content creator, and the challenges of working in a male dominated industry.
Watch the latest Bright Spots Video
MEMBER UPDATES
View all of these great IAB Member resources and more in our Member Updates section.
Broadsign: The 7 Habits of Highly effective DOOH media owners
Out-of-home media is marching steadily toward digital. PwC predicts a compound annual growth rate of 10.1% for digital out-of-home (DOOH) media around the globe over the next five years, and leading media owners are at the forefront. But how do they keep pace with a rapidly changing environment while maintaining strong business fundamentals?
Download the Broadsign article
Hand scrolling on mouse
Publift: Infinite scroll vs. "load more" buttons
Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons. And it begs the question, what is the difference between infinite scroll pages and load more pages? And what are the pros and cons of either feature? Which sites are they more suited towards? Why is this important for publishers?
Read the Publift article
drawing of Singapore skyline
Near: Real-World Insights on Tourists visiting Singapore
By understanding the brand affnity of tourists towards shopping centers in Singapore, marketers can: Promote their product and services in the shopping malls through a specific country based theme and drive sales by providing customised offers and discounts; and personalise their content based on the tourists’ home country to drive higher engagement and increase the tourist footfall.
Download the Tourism Research
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