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Cameron King becomes IAB Australia Chair of Board

Libby Minogue appointed to the newly created role of Deputy Chair

Sydney, 24 May 2018: IAB Australia today announced that Cameron King, Managing Director of Digital Revenue at News Corp Australia will Chair its Board effective immediately. King will serve as Chair until News Corp’s Board Chair tenure ends in September 2018. He replaces outgoing Chair Nicole Sheffield, who announced her resignation from News Corp Australia in February this year.

IAB Tech Lab releases Open Measurement Software Development Kit for market adoption & launches compliance program to facilitate its proper use

NEW YORK, NY (April 10, 2018) – The IAB Technology Laboratory today released its Open Measurement Software Development Kit (OM SDK), a set of tools designed to seamlessly facilitate third-party viewability and verification measurement for ads served in mobile app environments—without various measurement provider SDKs and systems previously required. Market adoption of the OM SDK will support scaling in-app measurement, increase confidence and flexibility for buyers, and consolidate fragmented inventory. Major app publishers and ad SDK providers, as well as third-party measurement/verification providers tested the OM SDK in a limited release period that kicked off in October 2017 to ensure that it is fully functional and ready for industry-wide use.

IAB launches Ad Tech Purchase Guidelines to help Marketers and Publishers Maximise Investment

SYDNEY, 1 March 2018: IAB Australia has launched new Advertising Technology Purchase Guidelines to help purchasers of advertising technology maximise their investment in five core pieces of technology critical to effective advertising.

Two-thirds of Australian media agencies regularly buying streaming audio while only 13 per cent are preparing voice strategies

Significant opportunity to grow voice marketing category

SYDNEY, 22nd February 2018: The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

The research reveals that the number of media agencies using podcast advertising regularly has nearly tripled in the last year (from five percent in December 2016 to 14 percent in December 2017).

IAB Australia tackles ad fraud head-on with roll out of ads.txt

Urges Australian digital advertising ecosystem to adopt global IAB initiative

SYDNEY, 1 November 2017: IAB Australia today announces that it has been working with major Australian publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem. It also urges the entire Australian digital advertising industry to adopt ads.txt in order to increase trust and transparency in programmatic advertising.

IAB Publishes Two New Playbooks to Drive Digital Effectiveness

SYDNEY, 25 October 2017: IAB Australia today launches The Native Playbook and The Programmatic Playbook, both designed to drive best practice, encourage commonality of language and help educate marketers on rapidly evolving digital disciplines.

IAB launches three new glossaries to help simplify Digital Advertising

SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising in Australia.

The Video, Audio and Mobile Glossary of Terms, which were prepared by the IAB’s Video, Audio and Mobile IAB Council respectively, aim to equip marketers with a common understanding of metrics and terms by introducing a single common language.

IAB Australia research reveals use of ad blocking technology in Australia is stabilising

-One in four consumers in Australia use ad blocking technology, but marginal decline in usage

-Penetration of mobile ad blocking significantly lower than desktop

SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians.

 

Automotive brands continue to lead digital display advertising in Australia

Data from Q1 2017 IAB PwC Online Advertising Expenditure Report shows digital ad spend up 7.2 per cent year on year

Sydney, 2 June, 2017: Total online advertising spend continues to grow, with first quarter expenditure at $1.86 billion, up 7.2 per cent year on year.

Connecting People With Sport: 11.2m Australians Go Online For Sports Content

Sydney, Australia – 10 May 2017: March heralded the start of the AFL and NRL 2017 seasons. This, along with other sports events – both local and abroad – drove increases in Australians going online for sports-related content, according to data released by Nielsen.

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