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Digital Audience Measurement: IAB Measurement Landscape & Positioning

Digital media planning and campaign analysis is changing rapidly as the industry evolves,
consumer habits change and the planning industry moves to an integrated media channel
approach. The world of disparate pieces of unrelated data (e.g. ratings information and adserving data) is no longer sufficient or sophisticated enough for the industry to base their
investment decisions. Australia has historically been a world leader in digital audience
measurement and the IAB through its Measurement Council, comprising members from
seventeen different media organisations, intends to continue to drive the industry to look for new solutions to suit the changing media landscape.

2014 IAB Mobile Advertising Industry Survey

Mobile advertising in Australia quadrupled in 2013 and to best help the industry understand the market, capitalise on the opportunity and meet the challenge, the IAB is conducting its second annual industry landscape survey with TNS in which we will review the industry goals, challenges and budget allocation.

Australia Post Video Stamp

Clemenger BBDO's winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally "send yourself" along with the parcel.

Kia Game On

Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet's newly developed technology, created an interactive tennis experience for viewers.

The Convertible Challenge

The Monkeys' The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel's new laptop and tablet in one, Intel Ultrabook Convertible.

Marketers asked to ensure creative campaigns consider mobile executions

With mobile advertising now one of the fastest growing segments of the Australian online advertising market, IAB Australia has today put a call out to marketers to ensure they develop their creative and campaigns in a mobile compatible format.

Clemenger BBDO wins Creative Showcase 8.4 with “Australia Post Video Stamp” campaign

Clemenger BBDO's simple yet highly innovative campaign, Australia Post Video Stamp has swept the field to be named the winner of IAB Australia's Creative Showcase 8.4. Initiative secured second place with its engaging campaign Kia Game On; and The Monkeys were awarded third place with its The Convertible Challenge campaign.

Welcome to the new digital ‘big tent’

In a world where digital marketing innovations are merging with traditional marketing fundamentals to create new approaches, new brand leaders and new models for success, it was time for IAB Australia to evolve.

IAB Australia outlines plans to build its ‘big tent’ for the digital advertising industry in 2014

Six months after her appointment, IAB Australia’s CEO Alice Manners today outlined a plan for the Association which will see it broaden its remit to support the entire digital advertising industry and help it provide and demonstrate the benefits of ad funded interactive experiences to all Australians.

Industry Associations collaborate to deliver Privacy Workshop

The AANA, IAB Australia and MFA today announced they are collaborating to deliver a Privacy Workshop Avoiding Dirty Data on February 25th which will help demystify the new APPs, provide guidance on how to manage the reforms and address potential compliance gaps. The workshop will be free of charge to all AANA, IAB Australia and MFA members.

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