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Marketers asked to ensure creative campaigns consider mobile executions

With mobile advertising now one of the fastest growing segments of the Australian online advertising market, IAB Australia has today put a call out to marketers to ensure they develop their creative and campaigns in a mobile compatible format.

Clemenger BBDO wins Creative Showcase 8.4 with “Australia Post Video Stamp” campaign

Clemenger BBDO's simple yet highly innovative campaign, Australia Post Video Stamp has swept the field to be named the winner of IAB Australia's Creative Showcase 8.4. Initiative secured second place with its engaging campaign Kia Game On; and The Monkeys were awarded third place with its The Convertible Challenge campaign.

Welcome to the new digital ‘big tent’

In a world where digital marketing innovations are merging with traditional marketing fundamentals to create new approaches, new brand leaders and new models for success, it was time for IAB Australia to evolve.

IAB Australia outlines plans to build its ‘big tent’ for the digital advertising industry in 2014

Six months after her appointment, IAB Australia’s CEO Alice Manners today outlined a plan for the Association which will see it broaden its remit to support the entire digital advertising industry and help it provide and demonstrate the benefits of ad funded interactive experiences to all Australians.

Industry Associations collaborate to deliver Privacy Workshop

The AANA, IAB Australia and MFA today announced they are collaborating to deliver a Privacy Workshop Avoiding Dirty Data on February 25th which will help demystify the new APPs, provide guidance on how to manage the reforms and address potential compliance gaps. The workshop will be free of charge to all AANA, IAB Australia and MFA members.

IAB Australia promotes Nina Nyman to Director of Events & Education

IAB Australia today announced Nina Nyman has been promoted to Director of Events and Education. Previously Manager of Events and Education, Nina joined the IAB team in early 2012 and has been managing the IAB events program and developing the event and training schedule to support IAB’s objectives.

Mobile Discrepancies 2013

Discrepancies are nothing new to the digital advertising marketplace. With so many different parties counting at different times in the ad delivery chain plus the variance in proprietary validation methods, counts will never be exactly the same all the time. Mobile discrepancies vary by campaigns and even placements within a campaign. Sometimes you will experience a close 5% difference while other times you many see a shockingly high difference of over 50%.

Clemenger BBDO wins Creative Showcase 8.3 with “The Melbourne Remote Control Tourist”

Clemenger BBDO’s highly engaging and artistic campaign, “The Melbourne Remote Control Tourist” has impressed the judges and been named the winner of IAB Australia’s Creative Showcase 8.3. The Monkeys followed in second place with its unconventional campaign Stay Living; and Holler secured third place with its Land of Quattro campaign.

The Melbourne Remote Control Tourist

Clemenger BBDO, Melbourne were tasked to develop a first of its kind city guide for Tourism Victoria and a way for potential visitors to explore Melbourne before they visited.

Stay Living

Boost Mobile wanted to stand for something beyond price and plan in the pre-paid mobile category. So, The Monkeys created the unconventional Stay Living campaign, which moved beyond merely being a brand idea into a philosophy to life.

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