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AdNews: Australians sweep IAB MIXX Awards

Australian agencies have scored eight Golds at the IAB MIXX Awards, including Leo Burnett Sydney which took out Best in Show for its Coca-Cola 'Small World Machines' work. The IAB Australia Best in Show award winner, Defence Force Recruiting 'Mobile Medic' by George Patterson Y&R Melbourne and VML, won Gold in the Mobile Advertising and Branded Mobile Application categories.

CampaignBrief: Digital Brand Ad Effectiveness Research Guidelines updated by IAB - provides guidence for organisations using social media platforms

IAB Australia's Measurement and Research Council has today issued its updated Digital Brand Ad Effectiveness Research Guidelines. The Guidelines, which were first published in 2009, outline some of the key aspects for consideration when planning and setting up online brand advertising effectiveness research. Industry bodies including AANA and MFA have contributed to the updated Guidelines, along with a number of major vendors.

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