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IAB and Nielsen Release Second Mobile Ratings Report

SYDNEY, 30th October, 2015: The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.

The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.

IAB and Nielsen Release First Mobile Ratings Report

SYDNEY, 7th October, 2015: IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market. It follows on from the pilot work completed in 2014 by IAB Australia, the digital industry and Nielsen to build quality panels to measure smartphone and tablet users.

SYDNEY, 22nd July 2015: IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.

Online advertising hits $1.15 billion for March quarter according to IAB Australia
Increases share of total advertising market to 36 percent for 2014

SYDNEY, May 25th 2015: The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.

 

Shark diving in the desert wins IAB Creative Showcase  for Leo Burnett

SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear VR. Second place was taken by WiTH Collective for the "World's Best Fielder" World Cup cricket game created for Fairfax Media, while third went to SOAP Creative for its "Goal Getter" campaign for ING Direct.

“We’ve Moved Past That Gut Feeling That Mobile Is Big” – IAB

B&T - 21 April, 2015: CEO of the Interactive Advertising Bureau, Alice Manners, has said that mobile phone advertising is now delivering on the promises it's been making over the past decade.

Programmatic Playbook 2015

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world. 

 

ExchangeWire: Kimberly-Clark Eyes Data Insights From Programmatic, Mobile in APAC

ExchangeWire, Feb. 18: For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer targeting, it provides critical data that is the backbone of the CPG company's marketing vision.

Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place with its extremely creepy mobile interaction for the game "The Evil Within".

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