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IAB Australia Appoints Four New Council Chairs

IAB Digital Council Refresh Event Brings Councils Together for First Time

SYDNEY, 7 September 2016: IAB Australia demonstrated its intent to listen and evolve under the leadership of newly appointed CEO Vijay Solanki by hosting an IAB Council Refresh event in Sydney last week.

B&T: We’re Approaching A Tipping Point For Mobile Advertising: IAB CEO Vijay Solanki

B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.

AdNews: New IAB CEO wants more marketer input into the IAB's agenda

AdNews - Aug. 2, 2016: Vijay Solanki, the IAB's new CEO says the organisation needs more input from client-side marketers as well as agencies and media owners to inform its agenda.

New IAB CEO opens door to listen to market feedback

Launches IAB First50 Tour

Invites agencies and marketers to engage and share insights

SYDNEY - 2 August, 2016: Newly appointed IAB Australia CEO, Vijay Solanki, has launched a “First50” tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on 26th July, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.

 

AdNews: Tracking the upward trajectory of video

AdNews - June 28, 2016: With more premium content, better connection and data plans, online video watching has skyrocketed over the last decade and is set to continue its upward spiral, but advertisers need to be mindful of what, when and who they’re targeting.

IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly)

SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly). The digital measurement solution gives the market a first look at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.

mUmBRELLA: Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat

Digital industry body IAB and Nielsen have launched Australia’s new digital audience measurement currency, fusing together audiences across desktop and mobile devices for the first time.

IAB and AANA launch Native Advertising Principles

SYDNEY, Nov. 25, 2015: The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

Australians spend more time on tablets than on PC – It’s a first!

IAB Australia and Nielsen release third and final Mobile Ratings Report

SYDNEY, 24 NOV. 2015: The September edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed that for the first time, Australians 18+ spent more time browsing content or interacting with apps on a tablet device, than on a PC. Smartphones still remain the preferred device overall though, with average time per person among the active internet population 18+ spent either browsing content or on applications on a smartphone, at just under 35 hours per person.

IAB and Nielsen Release Second Mobile Ratings Report

SYDNEY, 30th October, 2015: The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.

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