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New Standard Ad Unit Portfolio

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

IAB’s Vijay Solanki: “Digital’s ‘Fourth Revolution’ Is Here And, Yes, It Will Take Great Courage”

In this guest post, IAB Australia CEO, Vijay Solanki, says digital transformation of a legacy company is a journey that requires everybody involved to be ultra brave…

B&T - Sydney, Aug 24: Disruption isn’t new. It has been around forever, but the frequency of major disruptions is increasing in step with technology. We are now very well into what has been coined “The Fourth Industrial Revolution” ...
IAB Australia elects Nicole Sheffield as new Chair of the Board

Sydney, 22 September 2016: IAB Australia today announced the appointment of Nicole Sheffield, Managing Director of News Digital Networks Australia (News DNA) as the new Chair of its Board. Unanimously voted to the role by the IAB Australia Board, her appointment is effective immediately.

AdNews: The 'lifeblood' of IAB Australia - News Corp, MCN and AdRoll join the fray

AdNews, 7 Sept., 2016: New IAB CEO Vijay Solanki has his feet firmly under the table, having made a batch of fresh appointments within the organisation's video, tech, mobile and measurement hubs.

IAB Australia Appoints Four New Council Chairs

IAB Digital Council Refresh Event Brings Councils Together for First Time

SYDNEY, 7 September 2016: IAB Australia demonstrated its intent to listen and evolve under the leadership of newly appointed CEO Vijay Solanki by hosting an IAB Council Refresh event in Sydney last week.

B&T: We’re Approaching A Tipping Point For Mobile Advertising: IAB CEO Vijay Solanki

B&T - 15 Aug., 2016: In this opinion piece by Vijay Solanki, IAB Australia’s CEO, he explores the evolution of mobile, advertising on the platform and why the industry must be ‘simple but complex’.

AdNews: New IAB CEO wants more marketer input into the IAB's agenda

AdNews - Aug. 2, 2016: Vijay Solanki, the IAB's new CEO says the organisation needs more input from client-side marketers as well as agencies and media owners to inform its agenda.

New IAB CEO opens door to listen to market feedback

Launches IAB First50 Tour

Invites agencies and marketers to engage and share insights

SYDNEY - 2 August, 2016: Newly appointed IAB Australia CEO, Vijay Solanki, has launched a “First50” tour which will see him meet with 50 key organisations and stakeholders in the digital industry over the coming months. Solanki, who began in the CEO role on 26th July, has already met with a number of key stakeholders including IAB members and Council members and is scheduled to meet with IAB US and UK representatives in September.

 

AdNews: Tracking the upward trajectory of video

AdNews - June 28, 2016: With more premium content, better connection and data plans, online video watching has skyrocketed over the last decade and is set to continue its upward spiral, but advertisers need to be mindful of what, when and who they’re targeting.

IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly)

SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly). The digital measurement solution gives the market a first look at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.

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