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mUmBRELLA: Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples

Feb. 2, 2015: Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as it aims to appease large and small publishers, Mumbrella can reveal.

Click to Call insights: Google research paper

Australians are picking up their mobiles to search more and more. Google wanted to gain a deeper insight into their attitudes and behaviours around calling businesses directly from Search results.

SYDNEY, 10th December 2014: VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.  Profero took silver for its Johnson's Baby “Night Light” campaign and Iris Sydney placed third with its touching “Home Away From Home” campaign for Fiji Airways.

Classified Advertising shows highest growth as online advertising continues strong double-digit growth

SYDNEY, 24th November 2014: Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.

IAB Global Insights report - What works and why

IAB's Global Insights Report examines select digital advertising campaigns from around the world in an effort to learn what works and why it works. 

 

Solving Marketers' Cross-Channel Conundrum - Radium One White Paper in association with IAB Australia

Marketers have a cross-channel digital conundrum because the consumers they want to connect with distribute their attention across devices and channels. They use the regular web, the mobile web, and mobile apps. Anywhere they can engage with social media and digital video, they do. Plus, for many marketers, the same consumers they're connecting with online and in-app, they're also connecting with through email, marketing automation and customer service.

M&C Saatchi Win IAB’s Creative Showcase Round 9.2 with “Where’s My Wallet?” Campaign

SYDNEY, 9 October – M&C Saatchi has been named the winner of Round 9.2 of IAB Australia's Creative Showcase awards for its "Where's My Wallet?" campaign for the Commonwealth Bank of Australia. Razorfish Australia took second place for "Qantas Quest Points" for Qantas, and WiTH Collective took third for "Australian Fertility Census" for Genea.

Digital advertising storms ahead in Australian Market

SYDNEY, 26 September 2014 – Digital advertising has continued its exceptional growth trajectory in Australia according to the Commercial Economic Advisory Service of Australia (CEASA). The CEASA report, which was issued this week, shows digital advertising snared 37 percent of the total $6.2 billion advertising market spend in Australia for the first six months of 2014. By comparison free-to-air (FTA) TV remained static at 27 percent share and the remaining third of the ad spend was split between all the other advertising segments combined.

AdNews: Native revenue 'soaring' for publishers, but where's the proof it works?

As publishers pile into the native advertising as the answer to declining traditional advertising revenue, concerns about how to measure success - or otherwise - are growing. Publishers have flagged a lack of standardisation.

IAB Australia’s Digital Audience Measurement Tender panel shortlist Nielsen and GfK for three-year contract

In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK have made the final round of the tender process.

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