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AdNews: Tracking the upward trajectory of video

AdNews - June 28, 2016: With more premium content, better connection and data plans, online video watching has skyrocketed over the last decade and is set to continue its upward spiral, but advertisers need to be mindful of what, when and who they’re targeting.

IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly)

SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly). The digital measurement solution gives the market a first look at Australia’s total digital audience, unduplicated, across PC, smartphone and tablet for both web browsers and apps.

mUmBRELLA: Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat

Digital industry body IAB and Nielsen have launched Australia’s new digital audience measurement currency, fusing together audiences across desktop and mobile devices for the first time.

IAB and AANA launch Native Advertising Principles

SYDNEY, Nov. 25, 2015: The Australian Association of National Advertisers (AANA) and the Interactive Advertising Bureau of Australia (IAB Australia) have jointly launched best practice principles for online advertising which is in the style of editorial content, commonly known as Native Advertising.

Australians spend more time on tablets than on PC – It’s a first!

IAB Australia and Nielsen release third and final Mobile Ratings Report

SYDNEY, 24 NOV. 2015: The September edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed that for the first time, Australians 18+ spent more time browsing content or interacting with apps on a tablet device, than on a PC. Smartphones still remain the preferred device overall though, with average time per person among the active internet population 18+ spent either browsing content or on applications on a smartphone, at just under 35 hours per person.

IAB and Nielsen Release Second Mobile Ratings Report

SYDNEY, 30th October, 2015: The August edition of the IAB Australia and Nielsen Mobile Ratings Report has revealed Australian smartphone owners 18+ spent almost 35 hours engaging with digital content during the month of August 2015 – either via their smartphone’s web browser or via an installed application.

The Australian online advertising market has delivered record revenues for the full financial year ending June 30th 2015, growing by 19.8 percent or $870.2m from financial year 2014 to reach $5.3bn. The data, which comes from the latest IAB/PWC Online Advertising Expenditure Report (OAER) shows that all online advertising segments experienced double digit growth in the financial year, with General Display and Classifieds leading the growth at 35 percent and 23 percent respectively.

IAB and Nielsen Release First Mobile Ratings Report

SYDNEY, 7th October, 2015: IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement for the Australia market. It follows on from the pilot work completed in 2014 by IAB Australia, the digital industry and Nielsen to build quality panels to measure smartphone and tablet users.

SYDNEY, 22nd July 2015: IAB Australia has announced the appointment of Nicole Sheffield, CEO of NewsLifeMedia, to its Board.

Online advertising hits $1.15 billion for March quarter according to IAB Australia
Increases share of total advertising market to 36 percent for 2014

SYDNEY, May 25th 2015: The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.

 

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