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TV Advertisers embrace digital video as total online advertising expenditure surges towards $4.5bn

Mobile and video fusion proves to be cross platform industry angel

Friday 29th August 2014: Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, growing 76 percent year on year to reach $196m for the financial year ended 30th June 2014.

IAB Australia Board elects Ed Harrison as new Chairman

Ed Harrison, CEO of Yahoo7, has been elected as the new Chairman of Interactive Advertising Bureau (IAB) Australia's Board.

IAB Brand Safety Council releases Online Traffic Fraud white papers for the digital advertising industry

With online traffic fraud dominating recent global news and claims being made that bot-generated activity comprises as much as 25 percent of views of some worldwide campaigns, IAB Australia's Brand Safety Council has issued two white papers to better guide the digital advertising industry on issues around online traffic fraud.

IAB and MFA launch new Agency Advisory Group

The Interactive Advertising Bureau of Australia (IAB) and the Media Federation of Australia (MFA) announced today that they have joined forces to launch the IAB-MFA Agency Advisory Group (IMAAG). The Group, which will be chaired by Group M's Chief Investment and Intelligence Officer Danny Bass, has a core mission to build a bridge between the interactive publishing community and advertising agencies, as well as addressing key industry wide matters.

Cars That Feel

'Cars That Feel' is an interactive installation created with Toyota for this year's VIVID festival in Sydney.

Every 6 Seconds

The ideal insight presented itself, in a simple, hard-hitting fact issued by the World Health Organisation: one person dies every 6 seconds due to tobacco.

NZ Dronies

New Zealand is one of the most breathtakingly beautiful places on earth to go
skiing. This ski season we have worked with the slopes themselves to implement
a drone video service to provide skiers with the most epic selfie ever.

Project Clever Buoy

Clever Buoy is a project to develop a world-first shark detection system that aims to protect both the beach-goers and sharks. It began with a brief from our telecommunications client Optus, to showcase the power of their network. What resulted was a unique collaboration between Optus, Google and ourselves, to develop a rapid prototype.

I Touch Myself Project

Last year, Australian rock diva Chrissy Amphlett, of the Divinyls, died from breast cancer. 'I Touch Myself' was their biggest hit and touched millions of fans around the world. #itouchmyselfproject brought together 10 of Australia's leading female music artists to turn Chrissy's song about female self-love into an anthem for breast cancer to inspire a new generation of women to touch themselves.

Aussies pull out their smart phones for 2014 World Cup according to  Global research from IAB

Sydney: 11th June 2014 — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to "2014 World Cup: A Global Mobile Perspective," a landmark international study from the Interactive Advertising Bureau (IAB). Querying sports enthusiasts from 11 markets including Australia, Brazil, China, Colombia, France, Ireland, Italy, Japan, Mexico, UK and USA, the survey found that 46 percent of Australians football fans intend to use their phones to follow the World Cup.

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