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Online advertising hits $1.15 billion for March quarter according to IAB Australia
Increases share of total advertising market to 36 percent for 2014

SYDNEY, May 25th 2015: The digital advertising market continues to grow with the latest IAB/PwC Online Advertising Expenditure Report (OAER) noting that it generated $1.15 billion during the March quarter, a five percent increase year on year. The video advertising market was the star performer for the March quarter, growing 79 percent year on year to reach $77 million.

 

Shark diving in the desert wins IAB Creative Showcase  for Leo Burnett

SYDNEY, 15th May 2015: Sydney's Leo Burnett has secured first place in IAB Australia's Creative Showcase Round 9.5 with its campaign launching Samsung's Gear VR. Second place was taken by WiTH Collective for the "World's Best Fielder" World Cup cricket game created for Fairfax Media, while third went to SOAP Creative for its "Goal Getter" campaign for ING Direct.

“We’ve Moved Past That Gut Feeling That Mobile Is Big” – IAB

B&T - 21 April, 2015: CEO of the Interactive Advertising Bureau, Alice Manners, has said that mobile phone advertising is now delivering on the promises it's been making over the past decade.

Programmatic Playbook 2015

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world. 

 

ExchangeWire: Kimberly-Clark Eyes Data Insights From Programmatic, Mobile in APAC

ExchangeWire, Feb. 18: For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer targeting, it provides critical data that is the backbone of the CPG company's marketing vision.

Webling Interactive Wins Creative Showcase for Yates Mobile Gardening App

SYDNEY, February 19: Sydney-based Webling Interactive has taken top honours in IAB Australia's Creative Showcase Round 9.4 for the "My Garden" app developed for Yates gardening company. News Corp Australia has taken second place with its extremely creepy mobile interaction for the game "The Evil Within".

mUmBRELLA: Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples

Feb. 2, 2015: Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as it aims to appease large and small publishers, Mumbrella can reveal.

Click to Call insights: Google research paper

Australians are picking up their mobiles to search more and more. Google wanted to gain a deeper insight into their attitudes and behaviours around calling businesses directly from Search results.

SYDNEY, 10th December 2014: VML Australia has taken top honours in Round 9.3 of IAB Australia’s Creative Showcase for its Rip Curl’s campaign “Search GPS”.  Profero took silver for its Johnson's Baby “Night Light” campaign and Iris Sydney placed third with its touching “Home Away From Home” campaign for Fiji Airways.

Classified Advertising shows highest growth as online advertising continues strong double-digit growth

SYDNEY, 24th November 2014: Product development and a focus on yield growth have seen Classified Advertising emerge as the highest growth category according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report for the quarter ending 30 September, 2014. Total online advertising expenditure for the quarter was $1.2 billion, a 16 percent year-on-year growth.

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