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Nielsen: ONLINE NEWS IN MARCH: A STORY OF TRAGEDY AND TABLOIDS

We always see a kick in unique audience figures when comparing February to March due to the extra days in the month. Looking specifically at the news category, however, Nielsen Online Ratings results for March 2014 showed that big international stories like the MH370 tragedy also contributed to new, incremental audiences online for the month of March.

SYDNEY: APRIL 14, 2014 – In recent years, the distinct increase in consumers accessing content via mobile devices has been well-documented, and, progressive companies have responded accordingly by providing high quality mobile websites and applications.

IAB Australia online audience measurement Town Hall meeting stirs industry interest and action

25th March 2014: Publishers, agencies and advertisers have joined with the MFA and AANA at IAB Australia's Town Hall meeting to discuss the way forward for online audience measurement in Australia. The event, which was attended by 110 industry representatives, but excluded measurement vendors, explored in a free and frank discussion the issues identified by IAB Australia in its Positioning Paper on the tender process, audience verification and viewability.

Nielsen Online Landscape Review - February 2014

Welcome to the February 2014 edition of Nielsen's Online Landscape Review.

Time online consuming video content via desktops increased by 13 minutes per active user during the month, with increases in total time online surfing non-video web content as well.

Digital Audience Measurement: IAB Measurement Landscape & Positioning

Digital media planning and campaign analysis is changing rapidly as the industry evolves,
consumer habits change and the planning industry moves to an integrated media channel
approach. The world of disparate pieces of unrelated data (e.g. ratings information and adserving data) is no longer sufficient or sophisticated enough for the industry to base their
investment decisions. Australia has historically been a world leader in digital audience
measurement and the IAB through its Measurement Council, comprising members from
seventeen different media organisations, intends to continue to drive the industry to look for new solutions to suit the changing media landscape.

2014 IAB Mobile Advertising Industry Survey

Mobile advertising in Australia quadrupled in 2013 and to best help the industry understand the market, capitalise on the opportunity and meet the challenge, the IAB is conducting its second annual industry landscape survey with TNS in which we will review the industry goals, challenges and budget allocation.

Australia Post Video Stamp

Clemenger BBDO's winning campaign drew on the old and almost forgotten magic of posting a letter, adapting it to the modern times by reinventing the postage stamp into a Video Stamp which allows you to literally "send yourself" along with the parcel.

Kia Game On

Initiative snapped second place with its engaging Kia Game On campaign which, with the collaboration of Innocean and Mnet's newly developed technology, created an interactive tennis experience for viewers.

The Convertible Challenge

The Monkeys' The Convertible Challenge campaign invited people to creatively think of their dream two-in-one product to highlight Intel's new laptop and tablet in one, Intel Ultrabook Convertible.

Marketers asked to ensure creative campaigns consider mobile executions

With mobile advertising now one of the fastest growing segments of the Australian online advertising market, IAB Australia has today put a call out to marketers to ensure they develop their creative and campaigns in a mobile compatible format.

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