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Innovid: Engaging Audiences in the New Living Room

Connected TV growth is exploding, and there’s no room for traditional, one-size-fits-all advertising in the new living room. In this report by Innovid, discover insights and success stories from VolvoModiMedia, and true[X] on how they’re transforming the commercial experience for the interactive, CTV audience.

dataxu: Understanding today's cross-device consumer

This whitepaper by dataxu is designed to help marketing professionals understand the power of data science and analytics to engage people, not devices.

PubMatic: Q2 2018 Quarterly Mobile Index (QMI)

PubMatic's Quarterly Mobile Index identifies key trends in mobile advertising with several benchmarks around pricing, volume and growth. The Q2 2018 report shines a spotlight on opportunities for in-app advertising and provides helpful statistics on mobile trends.

PubMatic: Diversity & Inclusion Report 2018

The 2018 Diversity & Inclusion Report highlights the company’s commitment to diversity and inclusion, and outlines PubMatic’s demographics related to inclusion, hiring, promotion, leadership, engineering and compensation.

dataxu: Taking the pain out of the DSP selection process

Finding the right technology partner can be a daunting task. To help consultants, agencies and brands streamline the long decision-making process, dataxu has outlined some key considerations and best practices for conducting a demand-side-platform (DSP) RFI process, and a templated questionnaire that can be used with potential technology partners to get you started.

Sizmek: Marketers Survey Results 2018

Reach vs. relevance. Brand safety vs. performance. Tech sophistication vs. streamlining. Marketers today find themselves pursuing priorities, and even KPIs, that are increasingly at odds with one another—that’s what the results of this illuminating new research from a survey of 522 marketing decision-makers reveals.

Google: How top brands grow with timely customer connections (Bain report)

Bain & Company, in partnership with Google, surveyed nearly 1,700 senior marketing executives around the globe to find out how they use their insights and technology to engage consumers.

Sizmek: Luxury Advertising Trends in APAC

A new research report from Sizmek reveals valuable insights into the changing market for luxury goods in Asia and why an omnichannel, data-fueled digital strategy is vital to connecting with a new generation of luxury consumers.

Innovid: Video Standards Overview 2018

Video standards are being adapted for the multi-device video ecosystem, and marketers should understand how these shifting standards will bring new functionality to VAST inventory, and may change their media plans accordingly. Download the below document to find out what each of the video standards does and how they are evolving.

dataxu: Advanced TV: Transform Your TV Buying Whitepaper

Marketing professionals who embrace the changes happening in the TV ecosystem—and adopt technology and strategies to capitalize on them—are able to deliver effective, one-to-one TV advertising like never before, and actually connect TV ad spend back to sales. Check out the dataxu whitepaper for more.

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