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Ooyala: IVPs are the Future: The New Era of Sports Broadcasting

OTT is bringing the crown jewel of broadcast content to the mobile masses.

Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely.

AppNexus: Is Server-to-Server Header Bidding Right for You?

Server-to-server (S2S) header bidding has become one of the most talked-about tools in adtech. Publishers have already seen huge gains from the traditional client-side header bidding that has become so popular in the last year, and they’re excited to see how it can be improved on.

Google - Survey Methods: Connecting with a Global Audience

Mobile-first users, multiple language needs, and low-internet penetration are critical factors to consider when you’re planning an international survey.

Using Ambient Data for a Multi-Channel Strategy

Retail is a powerful industry, with a recent eMarketer study estimating that sales will touch $27 trillion in 2020.

Grapeshot has integrated with leading technology company MediaMath to meet a growing demand from its partners. The partnership sees Grapeshot’s full suite of prebid products now available globally on the MediaMath platform.

 

Criteo Report: App Commerce Goes Big in Asia Pacific

Find out how shoppers are interacting with retail apps across APAC in Criteo's latest study.

ReachLocal: The Difference Between Facebook Boosted Posts & News Feeds Ads

Do you know the difference between Facebook News Feed ads and boosted posts? This video from ReachLocal discusses key differences between these advertising options from Facebook and talk about how they can be used together to reach even more users on Facebook.

AdRoll: State of Performance Marketing 2017

New AdRoll Research Finds 81% of Organisations Use Marketing Attribution
Global adoption of marketing attribution has increased, though majority of business still struggle to act on insights, according to survey by Econsultancy

ReachLocal: How Geofencing Works To Reach Mobile Consumers

How can your local business use mobile advertising to get in front of more local consumers when they are on the go? Check out this infographic to learn how geofencing works to reach the right people in your local area when they’re using their smartphones.

 

 

AdRoll: The Ultimate Guide to Retail Christmas Planning

For our retail Christmas holiday planning guide, we’ve combed through hundreds of best practices, dug deep into the behaviour of over 1.2 billion digital profiles and gathered examples from select experts—all to help make sure that your holiday retail season blows last year’s out of the water.

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