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PubMatic Quarterly Mobile Index (QMI) Q1 2020

Every quarter, Pubmatic analyzes over 15 trillion advertiser bids flowing each month through PubMatic’s platform. This allows them to observe real-time trends in the mobile space that may allude to broader digital industry trends. These insights are distilled into the Quarterly Mobile Index (QMI

Blis: The changing behaviour series

We are living in unprecedented times, that goes without saying. Everyone is impacted, lives are changing, travel is restricted, gyms, restaurants and stores are closing – consumer behaviours are shifting rapidly. Daily life as we know it is different…for now. Blis is bringing you regular updates in our ‘The changing behaviour series’, from trends we’re seeing in our data and how that is being reflected by what brands are doing around the world.

LinkedIn: Navigating Today’s Evolving World of Work

LinkedIn’s data has always portrayed the global impact of working environments, and during this time of uncertainty, we continue to learn about the role of community

Near: Melbourne Handles the COVID-19 Fight Better than Sydney

IAB members Near have analyzed the density and mobility across cities to understand the vulnerability of a city to the spread of COVID-19.

Criteo: Shopper Story 2020: The New Consumer Mindset

Marketers who win the consideration phase of the buying journey — when people research and investigate potential options — will gain long-term, high-value customers. But what’s really impacting consumers’ decisions today? And how can companies influence this evaluation process?

Google: 2019 YouTube Ads Leaderboards - A look back at viewers’ favourite video spots

From collaborating with popular creators to trying out new camera tricks, there are plenty of ways to take your online video creative to the next level. Explore the 2019 YouTube Ads Leaderboards to get inspiration from brands that won over Aussies and Kiwis last year.

Near: Decathlon Sports and Location Technology

Havas Media Hong Kong and Near worked in conjunction to make Tseung Kwan O store launch one of Asia’s most successful store launch.

Kantar: Health tech has a trust issue (U.S.)

Kantar, in partnership with the Digital Health Summit, surveyed more than 1,000 American adults between Nov. 7 and Nov. 22 to get a better sense of where consumers stand when it comes to the integration of technology into all aspects of the healthcare spectrum. The findings make clear that one of the biggest hurdles to greater adoption is not innovation, but trust.

IAS: The Industry Pulse Report

IAS take a look at the trends, challenges, and technologies that will propel the digital ecosystem into the new frontier of advertising.Our goal was to discover how industry professionals perceived transparency and innovation in 2019, and the resulting impact it will have on their marketing trajectories in the upcoming year.

Download the Report here.

Publift: Infinite scroll vs. "load more" buttons: Which is better?

Some Publift account managers have been seeing a trend across the publisher group away from infinite scroll pages towards load more buttons.

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