Viewers Act on Impulse with Interactive Video Campaign. Yahoo!7
March 2, 2012 – Yahoo!7 today announced its first choose-your-own-ending online video campaign for Unilever's Impulse brand.
The campaign, developed by Yahoo!7, Mindshare and Projekta, adapted the global Impulse TVC to create an innovative digital execution. Leveraging Yahoo!7's "Encore" advertising format, the execution gives viewers the ability to change the characters and storyline, as well as being able to choose the final ending of the series – creating a truly interactive brand experience.
According to Damon Scarr, Commercial Director Yahoo!7, "Video advertising continues to grow in demand as more brands understand the potential of taking an online video ad experience beyond the TVC. The launch of the Impulse campaign is a testament to Unilever's commitment to innovation in the digital sphere.
"For Yahoo!7, it demonstrates our focus on pushing the boundaries and delivering creative digital advertising opportunities that are truly tailored to client's needs," Damon said.
The Impulse campaign is currently featured across the Yahoo!7 network.
For further information please call or email:
Head of Trade Marketing and Corporate Affairs, Yahoo!7
tel: 02 8288 4758
Text 100 Public Relations for Yahoo!7
tel: 02 9956 5733
mob: 0413 858 733
Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven West Media Group (ASX: SWM) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia's leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.