Sydney, Australia – 8 December 2011 - Yahoo!7 today announced a new partnership that will see HWR Media and Communications exclusively represent Yahoo!7 for digital advertising sales in South Australia.

HWR, one of the largest independent media representation companies in Australia, will offer the full range of Yahoo!7 advertising inventory to South Australian advertisers. Available formats will include display, direct response and mobile advertising.

According to Damon Scarr, Commercial Director, Yahoo!7 "HWR holds a unique position in the South Australian market, which will help further engage Yahoo!7's advertisers in the state and deliver a higher level of localised service and support. This partnership is key to increasing Yahoo!7's footprint in South Australia."

"We are thrilled to add one of Australia's most successful digital media companies, Yahoo!7, to the HWR portfolio," said Tom Raggatt, Managing Director of HWR. "At HWR we provide all our clients with a uniquely powerful network of contacts plus the proven ability to grow advertising sales."


For further information please call or email:
Amanda Millar
Communications and Trade Marketing Manager, Yahoo!7
tel: 02 8288 4758
mob: 0407454229

Michaela Zucker
Text 100 Public Relations for Yahoo!7
tel: 02 9956 5733
mob: 0413 858 733

About Yahoo!7
Yahoo!7 ( is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven West Media Group (ASX: SWM) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia's leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven's rich media and entertainment content and marketing capabilities.

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