Q2 2015 Eyeota Index Report
The Eyeota Index is the world's first detailed look at how brands and advertisers are using audience data in programmatic.
The Eyeota Index is comprised of three indexes measuring Growth, Spend, and Price. It tracks thousands of campaigns executed by hundreds of agencies across 60 countries to identify global trends in audience data.
The report focuses on Eyeota's key regions North America, Europe and APAC.